Tim Cook
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Tim Cook Articles

Apple CEO Tim Cook Should Be Replaced, Research Firm Says
Research firm LightShed partners says Apple should consider replacing Tim Cook as CEO, but the change is unlikely to occur any time soon.
In a note to clients seen by Bloomberg, analysts Walter Piecyk and Joe Galone say that "Apple now needs a product-focused CEO, not one centered on logistics."
Bloomberg notes that Apple shares have "badly lagged" behind rivals like Microsoft and Meta...
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Apple's Tim Cook and Eddy Cue Attend 2025 Sun Valley Conference
Apple CEO Tim Cook and Senior Vice President of Services Eddy Cue are attending the 2025 Allen & Company Sun Valley Conference in Idaho, joining an exclusive gathering of global leaders from the technology, media, finance, and political sectors (via Fortune).
Held annually each July since 1983 in Sun Valley, Idaho, the Allen & Company Sun Valley Conference is a private, invitation-only...

Apple's Design Team Will Soon Report Directly to Tim Cook
When Jeff Williams leaves his position as Apple's Chief Operating Officer later this year, Apple CEO Tim Cook will apparently be taking over the design team leadership.
Right now, Williams oversees Apple's design efforts, but when he departs, Apple says that the design team will "transition to reporting directly to Cook."
Williams is in charge of several departments at Apple, and he has...
Here's How to Listen to Apple's Upcoming Earnings Call With Tim Cook
Apple has announced that it will share earnings results for the third quarter of its 2025 fiscal year on Thursday, July 31. Apple's earnings reports are typically released at 4:30 p.m. Eastern Time, shortly after the stock market has closed in New York.
Apple's CEO Tim Cook and CFO Kevan Parekh will discuss the results on a live-streamed conference call at 5:00 p.m. Eastern Time that day....

CEO Tim Cook Says Apple TV+ Isn't Designed to Boost iPhone Sales
Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than an effort to boost iPhone sales.
In a new interview with Variety, Cook said that Apple's video streaming platform is designed to support original storytelling and cultural influence, distancing the initiative from any direct hardware-related sales strategy. The position ...

Apple CEO Tim Cook Shares Memorial Day Tribute
Today is Memorial Day in the United States, and Apple CEO Tim Cook has shared a tribute.
"We are grateful for all those who fought for our freedom," said Cook, in a social media post today. "On Memorial Day, we reflect on the courage and selflessness of the heroes who made the ultimate sacrifice for our country."
Memorial Day is a federal holiday that honors and mourns U.S. military...

Trump Tells Tim Cook to Stop Building iPhones in India
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China.
"I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India."
"They [India] have offered us a deal where...

Apple Wanted Tim Cook to Appear as Himself in Comedy Show 'The Studio'
Apple wanted CEO Tim Cook to make a surprise cameo appearance on Apple TV+'s original comedy show "The Studio"—a request that was declined by the show's creator, Seth Rogen, in favor of an appearance from Netflix co-CEO Ted Sarandos, Business Insider reports.
Episode eight of "The Studio" includes a brief scene in which Sarandos plays an exaggerated version of himself. The show's fictional...

Buffett Says Tim Cook Made Berkshire More Money Than He Ever Did
Berkshire Hathaway CEO Warren Buffett offered rare public praise for Apple CEO Tim Cook at the holding company's annual shareholder meeting on Saturday, during which Buffett confirmed he was stepping down.
"I'm somewhat embarrassed to say that Tim Cook has made Berkshire a lot more money than I've ever made," Buffett told the audience, alluding to the 680% surge in Apple's stock since...
Third US Plant Set to Make Apple Chips Breaks Ground
Apple has reaffirmed its commitment to making chips in the United States as Taiwan Semiconductor Manufacturing Company (TSMC) begins construction on its third fabrication facility in Arizona.
The facility in Phoenix represents part of a $100 billion investment TSMC pledged in March to make over four years in the American semiconductor industry. The new plant follows the company's initial $65 ...

How Apple CEO Tim Cook Convinced Trump to Exempt Apple From Tariffs
When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working to score Apple an exemption that would keep iPhone costs down.
According to The Washington Post, Cook had a phone call with Commerce Secretary Howard Lutnick last week, explaining how the tariffs would cause iPhone prices to increase. He talked to senior White House...

Apple CEO Tim Cook Sells Stock Worth $24 Million
Apple CEO Tim Cook today earned over $24 million selling Apple stock, according to a filing with the SEC. Cook sold 108,136 shares that he received on April 1 when restricted stock units vested.
The RSUs that vested yesterday were part of a time-based stock award that Cook was granted back in 2020. One-third of the shares vested in 2023, one-third in 2024, and the final third vested in 2025. ...

Apple Donating to Myanmar and Thailand Earthquake Relief Efforts
Apple CEO Tim Cook today said Apple will be donating an undisclosed amount towards earthquake relief efforts in Myanmar and Thailand.
"Our hearts go out to all those in Myanmar and Thailand affected by the devastating earthquake," said Cook, in a social media post.
Apple typically donates to the Red Cross following major natural disasters around the...

Apple CEO Tim Cook Praises China's DeepSeek
Apple CEO Tim Cook has praised the artificial intelligence models developed by Chinese start-up DeepSeek, as the company moves closer to launching Apple Intelligence on the Chinese mainland pending regulatory approval, the South China Morning Post reports.
Speaking at the China Development Forum in Beijing, a state-organized annual event designed to attract global investment, Cook reportedly ...

Tim Cook Teases New Apple Product Announcement This Week: 'There's Something in the Air'
Apple CEO Tim Cook today teased a new product announcement coming "this week."
"There's something in the air," the teaser says.
This teaser likely refers to a new MacBook Air with the M4 chip, which is already expected to be announced as early as this week.
Apple used the same "there's something in the air" slogan before it announced the original MacBook Air in 2008.
Cook shared a si...

Tim Cook Teases an 'Apple Launch' Next Wednesday
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...

Apple CEO Tim Cook Visited New Orleans for Super Bowl
Apple CEO Tim Cook spent the weekend in New Orleans, Louisiana, which is where Super Bowl LIX was held on Sunday. Cook visited several locations in New Orleans, and chronicled the trip in a short social media video.
Cook started his trip off visiting Harry Connick Jr. at the Ellis Marsalis Center for Music (EMCM), known for youth music education. Apple funds EMCM with Apple technology and...

Apple CEO Tim Cook Visits Lumon Industries in 'Severance' Promo Video
The hit Apple TV+ workplace thriller "Severance" returned for a second season last week, and Apple continues to heavily market the show.
In a short video shared today by "Severance" executive producer Ben Stiller, Apple CEO Tim Cook visits Lumon Industries. He enters the office's elevator and undergoes the severance procedure, which divides his memories between his work and personal life....

Apple CEO Tim Cook Shares Tidbits About His Life
If you've ever wondered what it's like to be the CEO of Apple, Tim Cook recently sat down for an interview with Table Manners podcast hosts Jessie and Lennie Ware when he visited London in December. Cook shared insight into his daily routine, his focus on work, and his retirement plans. He also provided some fun details about Apple and some of his favorite things.
Cook revealed that Apple...

Apple CEO Tim Cook Will Attend Trump Inauguration
Apple CEO Tim Cook will be one of several tech CEOs in attendance at the inauguration of President-elect Donald Trump, reports Bloomberg.
Earlier this month, Cook personally donated $1 million to Trump's inaugural fund, and when Trump won in November, Cook sent congratulations on social media site X. Cook also visited Mar-a-Lago in December, where he had dinner with Trump.
Tech CEOs and...











