Apple Teases 'Innovations That Have Never Been Seen Before' This Year

Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year.

Apple Event Logo
"As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of users every step of the way," said Cook, on an earnings call on Thursday.

Cook hypes up Apple's future on every earnings call, but "innovations that have never been seen before" is particularly bold wording compared to his usual comment about how the company's product pipeline is stronger than ever.

Only time will tell if Apple actually delivers.

Will the foldable iPhone have any breakthrough features, such as a rumored crease-free screen?

Will the more personalized version of Siri go above and beyond the likes of ChatGPT in any ways?

Will the long-rumored Apple smart glasses do anything unique compared to the Meta Ray-Bans?

Will the rumored Apple smart home hub, security camera, and Face ID video doorbell give companies like Google and Ring a run for their money?

These are some of 2026's burning questions, and we look forward to seeing what Apple has in store throughout what should be quite a busy year.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...

Top Rated Comments

RedWeasel Avatar
5 days ago at 05:42 am
What about "bugfixing that we've never seen before"?
Score: 73 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
5 days ago at 05:47 am
I wouldn’t read too much into this. Knowing his history, he’s probably referring to new iPhone case colours.
Score: 25 Votes (Like | Disagree)
germanbeer007 Avatar
5 days ago at 05:45 am
how many times will Tim Cook say "enrich the lives" before he retires? get your poly market bets in
Score: 21 Votes (Like | Disagree)
Mr. Nice Avatar
5 days ago at 05:44 am
Thanks, Google! ?
Score: 16 Votes (Like | Disagree)
Admiral Fart Avatar
5 days ago at 05:46 am
Odd, I've seen a foldable phone and half-baked AI shoehorned into things before. What I haven't seen is Apple walking back a poor design choice quickly. Replacing Liquid Glass in iOS 27 would be something really innovative.
Score: 16 Votes (Like | Disagree)
Palliser Avatar
5 days ago at 05:46 am
More subscriptions.
Score: 16 Votes (Like | Disagree)