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Apple's Biggest Week of 2026: Details on Every New Product Announced

Across Monday, Tuesday, and Wednesday, Apple unveiled seven new products, including low-cost iPhone and MacBook options, new displays, and refreshes for the MacBook Air, MacBook Pro, and iPad Air.

Apples Biggest Week of 2026 Details on Every New Product Announced Feature
We've rounded up all of our coverage from this week in case you missed any of the product announcements or details.

MacBook Neo

iPhone 17e

iPad Air

Studio Display

MacBook Pro

MacBook Air

Accessories

Other News

More Coverage

Apple CEO Tim Cook shared a wrap-up post on social media, and with pre-orders now live for all of the new products, we're not expecting any additional announcements this week.

Everything Apple announced this week will be launching on Wednesday, March 11, and we'll have more in-depth coverage and reviews of what's new.

Popular Stories

Multicolored Low Cost A18 Pro MacBook Feature

Apple Accidentally Leaks 'MacBook Neo'

Tuesday March 3, 2026 7:00 am PST by
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...
imac video apple feature

Apple Unveils Two New Products

Monday March 2, 2026 7:49 am PST by
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...
MacBook Neo Feature Pastel 1

Apple Announces $599 'MacBook Neo' With A18 Pro Chip

Wednesday March 4, 2026 6:15 am PST by
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599. The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...

Top Rated Comments

and 4096 others like this Avatar
6 hours ago at 03:59 pm
And yet no new Apple TV…
Score: 14 Votes (Like | Disagree)
Veinticinco Avatar
6 hours ago at 04:13 pm

It's another lesson learned for Apple watchers. Marketing always has a job to do. Remember how some posters genuinely thought the discs in the invite represented glasses or something? And this would be some theme park-level experience?
Quite. Marketing certainly has an insane level of influence at Apple Park these days. The iPhone 16 Apple Intelligence debacle should have neutered that, but no, the tail continues to wag the dog.

Steve Jobs was a master of underpromising and over-delivering. Apple appears to take the opposite view these days.
Score: 6 Votes (Like | Disagree)
5 hours ago at 04:45 pm
Wow! That was AMAZING! Not! A big nothing burger for sure. Mac Neo made with all the left over iPhone and iPad parts. An iPad with a keyboard running MacOS.
Score: 6 Votes (Like | Disagree)
Veinticinco Avatar
6 hours ago at 03:57 pm
I’ve had more “special experiences” in my WC.
Score: 4 Votes (Like | Disagree)
5 hours ago at 04:29 pm
Wasn’t a new Apple TV “imminent” half a year ago?
Score: 4 Votes (Like | Disagree)
5 hours ago at 05:00 pm

Wasn’t a new Apple TV “imminent” half a year ago?
Half a year? Seems like an eternity at this point.😳
Score: 3 Votes (Like | Disagree)
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