Skip to Content

Hello, MacBook Neo: Apple Showcases All-New $599 MacBook in Videos

Apple today unveiled the colorful new MacBook Neo, which has a "breakthrough" starting price of just $599 in the United States. MacBook Neo features a 13-inch display, an A18 Pro chip with Apple Intelligence support, 256GB and 512GB storage options, dual speakers on the left and right sides of the laptop, and more.

Apple has shared a "Hello, MacBook Neo" video showing off the laptop:

There is also a shorter TV ad for the MacBook Neo:

To learn more about the MacBook Neo, read our coverage of Apple's announcement, and stay tuned for our own hands-on photos and much more.

MacBook Neo can be pre-ordered now on Apple.com, and it launches Wednesday, March 11.

Popular Stories

Multicolored Low Cost A18 Pro MacBook Feature

Apple Accidentally Leaks 'MacBook Neo'

Tuesday March 3, 2026 7:00 am PST by
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...
imac video apple feature

Apple Unveils Two New Products

Monday March 2, 2026 7:49 am PST by
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...
Apple iPhone 17e feature

Apple Announces iPhone 17e With A19 Chip, MagSafe, and More

Monday March 2, 2026 6:07 am PST by
Apple today announced the iPhone 17e, featuring the A19 chip, MagSafe connectivity, faster charging, and more. The iPhone 17e contains the A19 chip introduced in iPhone 17. It features a 6-core GPU and a 4-core GPU. Apple pointed out that this makes it up to 2x faster than the iPhone 11. The new 16-core Neural Engine is optimized for large generative models. The iPhone 17e also contains...

Top Rated Comments

7 hours ago at 06:49 am

If only it was 12GB of RAM instead of 8GB. These machines will only have 1.5GB of RAM for applications after the OS chews up its 6.5 on boot. So like 3 tabs of Chrome and a Word doc.
People dog on 8GB of ram so much but honestly it's kinda ridiculous. My work laptop is an 8GB m1 Air and I usually have 20+ tabs open with no issues. It's not an absolute speed demon but it gets the job done.
Score: 21 Votes (Like | Disagree)
jayducharme Avatar
7 hours ago at 06:50 am
I love the video. Really impressive video tricks and it gets the point across.
Score: 14 Votes (Like | Disagree)
7 hours ago at 06:47 am
If only it was 12GB of RAM instead of 8GB. These machines will only have 1.5GB of RAM for applications after the OS chews up its 6.5 on boot. So like 3 tabs of Chrome and a Word doc.
Score: 9 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
7 hours ago at 06:47 am
Even though the target demographic will mainly be using Office and web-apps, Apple should have at least offered a BTO for 12/16gb of RAM.
Score: 9 Votes (Like | Disagree)
7 hours ago at 06:47 am
I don't like the video, it's too distracting.
Score: 9 Votes (Like | Disagree)
The_Gream Avatar
7 hours ago at 06:52 am
Where is my new Apple TV hardware.
Score: 8 Votes (Like | Disagree)
Related Apple News: Politics | Sport | Mac | Business | Iphone