Apple Just Dropped a 'Big' Teaser About Next Week
Apple CEO Tim Cook today teased "a big week ahead."
"It all starts Monday morning," said Cook, in a social media post, with an #AppleLaunch hashtag and a short video that ultimately shows an Apple logo on a Mac.
Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.
The announcements will be capped off with an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these gatherings, invited journalists and content creators will likely receive hands-on time with the new products that Apple unveils between Monday and Wednesday next week.
MacRumors will covering the Apple Launch and attending the Apple Experience, so stay tuned!
Popular Stories
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones.
The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
iOS 26.5 is expected to be released next week, following more than a month of beta testing. The update is relatively minor, but there are a couple of new features and changes across the operating system that we have recapped below.
iOS 26.5 lays the groundwork for end-to-end encryption for RCS in the Messages app and ads in the Apple Maps app, and it will include a new Pride wallpaper and a...
