Apple Plans Split iPhone Launch Strategy: Pro and Foldable in Fall 2026, Standard in Spring 2027

Starting in 2026, Apple plans to change the release cycle for its flagship iPhone lineup, according to The Information. Apple will release the more expensive iPhone 18 Pro models in the fall, delaying the release of the standard ‌iPhone 18‌ until the spring.

Foldable iPhone 2023 Feature Iridescent Search
The shift may be because Apple plans to debut a foldable ‌iPhone‌ in 2026, which will join the existing ‌iPhone‌ lineup. The fall release will include the ‌iPhone 18‌ Pro, the ‌iPhone 18‌ Pro Max, an ‌iPhone 18‌ Air, and the new foldable ‌iPhone‌.

Later, in spring 2027, Apple will release the standard ‌iPhone 18‌ and an updated version of the iPhone 16e. The less expensive ‌iPhone‌ models will undergo manufacturing trials in India as Apple expands efforts to reduce its reliance on Chinese manufacturing.

Shifting the release schedule will make it easier for Apple to manage an ‌iPhone‌ lineup that has six devices instead of five, as The Information suggests that a staggered launch would cut down on the number of manufacturing workers that Apple needs to employ at one time.

The 2026 Pro ‌iPhone‌ models could have under-display Face ID for the first time, with the hardware needed for facial recognition embedded underneath the display. A pinhole would remain for the front-facing camera.

The foldable 2026 ‌iPhone‌ will have a book-style design with a 5.7-inch outer display when closed and an inner display close to eight inches when open.

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
ipados 26 1 slide over

Apple Releases iPadOS 26.2 With Multitasking Improvements

Friday December 12, 2025 10:09 am PST by
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1. The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update. iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
iphone fold text

'iPhone Fold' Arrival Expected to Cement Book-Style Era for Foldables

Friday December 12, 2025 3:55 am PST by
Foldable smartphone panel shipments are projected to jump 46% year-over-year in 2026, with Apple's entry into the market serving as the main catalyst, according to Counterpoint Research's latest Foldable-Rollable Display Shipment Tracker. "Apple is the key driver as it starts to procure panels for its first foldable iPhone," said Counterpoint's Guillaume Chansin. The research firm expects...

Top Rated Comments

sunapple Avatar
8 months ago
So including software that would mean:

Fall - Pro phone + delayed software features from last Spring

Spring - regular phone + delayed software features from last Fall
Score: 25 Votes (Like | Disagree)
pdaholic Avatar
8 months ago
After using a z Fold 6 for a month, I’m not buying another iPhone unless it’s foldable.
Score: 17 Votes (Like | Disagree)
tonmischa Avatar
8 months ago
Bring back the mini.
Score: 16 Votes (Like | Disagree)
Anonymous123 Avatar
8 months ago
1. Staggering a release like this is a typical move to sell the more expensive units first to those who don’t want to wait longer to purchase.

2. The fact that they have to split up the release because there are so many different models feels like they are trying to solve a problem that shouldn’t be there in the first place.
Score: 13 Votes (Like | Disagree)
iZac Avatar
8 months ago
OK, let me do this one more time...

Over the last few rounds of news, I've been very basically drawing up and then modelling the rumoured iPhone fold. This latest article ('https://www.macrumors.com/2025/04/14/iphone-fold-display-resolutions-cameras/') detailed information on the front and rear facing cameras as well as specified a resolution and more precise screen sizes.

With that info I got the screen sizes and ratios pretty confidently locked down (this is ~version 3). I then worked my way outward with the bezels to get the frame to match internally and externally. I totally speculated on the hinge design, button layouts and general aesthetic - but it's somewhat based on the iPhone 17 design rumours.

My personal reason for wasting so much time doing this is I desperately wanted to see how this 5.49" external screen would compare to my iPhone mini, Just like I did when I got fed up of waiting and found a dummy iPhone 12 mini unit on Taobao! ('https://www.macrumors.com/2020/07/05/5-4-inch-iphone12-vs-se-7/') I apparently care very deeply about the size of my phone.

Anyway all that said - below is an update to the animated gif that compares an iPhone 16 pro max silhouette and iPhone mini silhouette to the rumoured iPhone fold. Again this is based on the rumour the other day.


In addition I tweaked my last 3D model and this was a good opportunity to learn how to render animations in Unreal Engine:





I'll post some more images and comparisons with a 15 Pro max and mini in another thread ('https://forums.macrumors.com/threads/rumoured-iphone-fold-size-concept-drawing-and-renders.2456447/') for anyone interested, so as not to clutter this news article with more than I need to.

Attachment Image
Score: 11 Votes (Like | Disagree)
KillerScoregasm Avatar
8 months ago
I remember the days when I was hooked to the rumors, keynotes, and new devices. Now, I just find myself sitting at the Genius Bar with my buggy iPhone 16 Pro waiting for a pretty young thing to come along and show me a better time.

In all seriousness though, Apple better consider hard and fast their strategies. Lots of Apple users are ready for the next big thing even if that means leaving the Apple ecosystem. Myself included.
Score: 9 Votes (Like | Disagree)