New 'Friend' Necklace Offers AI Companionship - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

New 'Friend' Necklace Offers AI Companionship

AI wearables like the Rabbit R1 and the AI Pin have attempted to capitalize on the popularity of artificial intelligence and have largely flopped, but that isn't stopping the creator of a new wearable device called Friend.


Friend is an AI necklace that is meant to serve as a personal companion, and in a video that could be the start to an episode of Black Mirror, it's shown providing support, encouragement, and companionship to the wearer.

The hardware component of Friend connects to an iPhone via Bluetooth, continually listening to all interactions around the wearer. Pressing a button on the necklace allows the user to speak to Friend, with a message sent to the iPhone in response. Friend is also able to send messages without a conversational prompt, responding to what the wearer is doing.

The Friend and its "memories" are stored on the necklace, with nothing uploaded to cloud servers. Friend creator Avi Schiffmann said in a blog post that the device is an "expression of how lonely" he's felt. In an interview with The Verge, Schiffmann said that Friend is designed to be supportive, validating, and able to encourage ideas. "It's a great brainstorming buddy," he said. "You can talk to it about relationships, things like that."

Friend is available for pre-order for $99, and it is set to launch in January 2025.

Popular Stories

iOS 27 on iPhone 17 1

iOS 27 Will Add These New Features to Your iPhone

Saturday May 2, 2026 8:43 am PDT by
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones. The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...
Apple MacBook Pro M4 hero

Why You Might Want to Wait to Buy a MacBook Pro

Friday May 1, 2026 3:43 pm PDT by
Apple refreshed the 14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max models in March 2026, but depending on your needs and interests, you might want to skip this generation because there's something better in the works. The M5 Pro and M5 Max MacBook Pro models have faster chips, but the same design that Apple has used since 2021. An updated design with new display technology and faster ...

Top Rated Comments

Jumpthesnark Avatar
23 months ago
Someone tell Tim Sweeney, we found what's actually super creepy ('https://www.macrumors.com/2024/07/30/tim-sweeney-find-my-creepy-surveillance-tech/').
Score: 27 Votes (Like | Disagree)
23 months ago
A necklace AI that acts as your friend? I've seen this before, back in 1979:

Thanks to Twiki wearing Dr. Theopolis, prior art has been established.
Also, if it takes off, the estate of Glen Larson should be raking in a lot of dough!

Attachment Image
Score: 19 Votes (Like | Disagree)
ghostface147 Avatar
23 months ago
There’s a difference between being alone and lonely. Crazy this is where we are in 2024 with AI that is designed to keep you less lonely.
Score: 15 Votes (Like | Disagree)
BuffyzDead Avatar
23 months ago
If this is where we are headed,
The Human Race is So Effed !!!
Score: 13 Votes (Like | Disagree)
23 months ago
Here is the pre-AI version of 'Friend', surprisingly this seems less creepy.

Attachment Image
Score: 12 Votes (Like | Disagree)
23 months ago
Kudos to them and I hope it helps and is successful, but it also makes me sad that this is where we're at in 2024.
Score: 12 Votes (Like | Disagree)
Related Apple News: World News | Sport | Opinion | Iphone | Travel