Microsoft Considered Selling Bing to Apple in 2020
Back in 2020, Microsoft considered selling its Bing search engine to Apple, reports Bloomberg. Had the acquisition happened, Bing would have replaced Google as the default search engine on Apple devices.
Microsoft executives met up with Apple services chief Eddy Cue to discuss a potential deal, but the talks were just exploratory and did not progress. According to Bloomberg, Apple did not move forward with a deal because of the money that it earns from Google and because it was concerned that Bing could not compete with Google in "quality and capabilities."
Google's search engine has long been the default search engine on the iPhone, iPad, and Mac, and Google pays Apple billions of dollars per year for the privilege. Google and Apple last inked a deal in 2021, facilitated by Cue, and as of 2020, Apple was collecting $4 billion and $7 billion annually from Google. The Apple/Google deal has been under scrutiny this week due to the antitrust trial between Google and the U.S Department of Justice, with the DoJ pointing toward Google's dominance on Apple devices as evidence that Google has a search engine monopoly.
Eddy Cue this week had to testify in the trial, and he explained why Google is the iPhone's default search engine. "We make Google be the default search engine because we've always thought it was the best," Cue said. He went on to say that Apple has not gone with another search engine provider because there is no "valid alternative."
While Google is the default search engine on Apple devices, users can choose to swap to Yahoo, Bing, DuckDuckGo, or Ecosia as an alternative. Bing has recently become a more popular search engine option thanks to Microsoft's partnership with OpenAI and the integration of chatbot technology.
Popular Stories
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple's first foldable iPhone will feature relocated volume buttons, an all-black camera plateau, a smaller Dynamic Island, and more, according to design leaks from a known Weibo leaker.
The user known as "Instant Digital" today claimed to share several key details about the design of the foldable iPhone:
The volume buttons will be located on the top edge of the device, aligned to the...
