Samsung Debuts New $1,599 ViewFinity S9 5K Display to Compete with Apple's Studio Display

Samsung today announced the upcoming U.S. launch of its ViewFinity S9 display, which is designed to compete with the Studio Display from Apple. The ViewFinity S9 previously launched in South Korea in June, but next month it will be expanding to the United States.

samsung viewfinity s9
The 27-inch ViewFinity S9 features a 5K display with a resolution of 5120 x 2800 and 218 pixels per inch. It offers 600 nits typical brightness, a 1000:1 contrast ratio, and 99 percent DCI-P3 for vivid, realistic colors, and it is has a 60Hz refresh rate with a 5ms response time. According to Samsung, there is also an Intelligent Eye Care feature built into the display to cut down on eye strain.

samsung viewfinity s9 4
Priced at $1,599, the ViewFinity S9 has the same price tag as the Studio Display from Apple, but Apple charges an additional $300 for Nano-texture matte glass and $400 extra for a tilt and height adjustable stand. Samsung's ViewFinity S9 has a matte display and built-in height and tilt adjustment at its base price, along with a Pivot function that allows the screen to be rotated 90 degrees to a portrait orientation. VESA mounting is also an option.


The display includes one Thunderbolt 4 port, three USB-C ports, a Mini DisplayPort, and a DC 20V port for a power supply. It can connect to both PCs and Macs, and offers 90W power transfer and data speeds of up to 40Gb/s for machines connected through the Thunderbolt 4 port.

At the top of the display, there is a 4K SlimFit camera that can tilt to fit the angle of the monitor, with an Auto Framing feature keeping the user visible and in the shot, similar to Apple's Center Stage feature. Built-in speakers are included, and an Adaptive Sound+ option allows noise levels to automatically adjust.

samsung viewfinity s9 portrait 2
Samsung created a Smart Calibration feature for the ViewFinity S9, which uses an iPhone 11 or later or a modern Galaxy smartphone to quickly customize the screen. Through the SmartThings app, display users can adjust white balance and gamma settings using the Basic mode, or tweak color temperature, luminance, color space, and more with the Professional mode. Calibration works by pointing the smartphone's camera at the ViewFinity S9, and after the process is complete, the app provides a report of the adjustments made and the Delta E color accuracy.

samsung viewfinity s9 3
The ViewFinity S9 includes Smart TV apps that allow the display to function as a TV independent of a connected computer. It supports popular streaming apps and the Samsung Gaming Hub for playing cloud-based games from Xbox and NVIDIA. There is a remote control for using the TV features.

Samsung's ViewFinity S9 is priced at $1,599 and it will be available for purchase from the Samsung website and from other retailers in August.

Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Tag: Samsung

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...

Top Rated Comments

andrewxgx Avatar
30 months ago
is it really that hard to make a display with symmetrical borders on all 4 edges?
Score: 36 Votes (Like | Disagree)
contacos Avatar
30 months ago
Shame that it has a matt display. I must be the only person on the planet who prefers a glossy display. Looking at my Dell from work almost makes me depressed (exaggerating) compared to my MacBook display. Colors just don't "pop" the same way (in my opinion)
Score: 33 Votes (Like | Disagree)
Stiksi Avatar
30 months ago

So not so much cheaper when you build a more quality display closer to the Apple Display
Unlike Apple’s display, this may well get a price drop in a few months. The high starting price is likely just to see how much they can move the product at that price.
Score: 23 Votes (Like | Disagree)
Realityck Avatar
30 months ago

Priced at $1,599, the ViewFinity S9 has the same price tag as the Studio Display from Apple, but Apple charges an additional $300 for Nano-texture matte glass and $400 extra for a tilt and height adjustable stand. Samsung's ViewFinity S9 has a matte display and built-in height and tilt adjustment at its base price, along with a Pivot function that allows the screen to be rotated 90 degrees to a portrait orientation. VESA mounting is also an option.
Well there goes the expectations that Samsung would sell more of a bargain with the Viewfinity S9 then the Studio Display. It is quite probable that Samsung might discount it more though then Apple does theirs.

Now comes the comparisons to which actually is a better buy?
Score: 22 Votes (Like | Disagree)
stevebatter Avatar
30 months ago
Oh, I was hoping this would come in at a significantly lower price. If I was in the market for a 27" 5K display for my Mac I would likely choose the Apple version if the alternative 3rd party display is the same price... (I appreciate the matte finish and stand options might make be a deciding factor).
Score: 18 Votes (Like | Disagree)
iZac Avatar
30 months ago
The industry pricing used to be a 'race-to-the-bottom'

now it's a 'race-to-apple'

VR enthusiasts clench tight while Apple normalises a $3500 headset for everyone else!
Score: 18 Votes (Like | Disagree)