Samsung's Studio Display Rival Launching in South Korea Next Week for Equivalent of $1,300

Samsung today announced that its ViewFinity S9 external monitor is now available to pre-order in South Korea, and will launch in the country on July 3. The monitor is priced at 1.7 million won, which is equivalent to approximately $1,300 USD. Samsung has yet to reveal pricing or availability details for the U.S. market.

samsung viewfinity s9
Unveiled at CES 2023 in January, the ViewFinity S9 has similar specs as Apple's Studio Display, including the same 27-inch size, 5K resolution, 60Hz refresh rate, 600 nits peak brightness, support for one billion colors, and support for 99% of the DCI-P3 color space. The monitor's metal stand and slim bezels also resemble the Studio Display.

The back of the ViewFinity S9 is equipped with a Thunderbolt 4 port that can provide up to 90W of pass-through charging to a computer, which is enough power to charge any MacBook. The monitor also has three USB-C ports and a Mini DisplayPort.

If the ViewFinity S9 ends up being priced around $1,300 in the U.S., that would be around $300 cheaper than the Studio Display, which starts at $1,599. However, the ViewFinity S9 offers a matte finish and a height-adjustable stand as standard features, whereas the Studio Display costs $2,299 when configured with these options, so the savings could potentially be up to $1,000. Samsung's monitor also comes with an attached 4K webcam that offers higher-resolution video than the Studio Display's built-in webcam.


The monitor has a "Smart Calibration" feature that allows it to be calibrated with the SmartThings app. Users can point a compatible iPhone or Galaxy smartphone's camera at the center of the ViewFinity S9 screen to calibrate the monitor.

Samsung uploaded a ViewFinity S9 introduction video in English on its YouTube channel on Sunday, so U.S. availability may be around the corner. The monitor will provide much-needed competition to the Studio Display, as there are very few 27-inch 5K displays on the market that offer an ideal Retina-quality experience for macOS. The monitor also offers far better value for customers willing to look past the Apple logo.

Tag: Samsung
Related Forum: Mac Accessories

Popular Stories

iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...

Top Rated Comments

Kubiq1 Avatar
31 months ago
Found a review:


To be honest, I expected it to be a bit cheaper. For $1300, i'd rather pay a few hundred bucks more for Studio Display with better build quality, speakers, no connection issues etc.
Score: 26 Votes (Like | Disagree)
jurmous Avatar
31 months ago

How many times do they have to talk about stupid monitors from Samsung!!! it’s like every other day
It is not every day that a true 5K monitor is released. It competes directly with the Apple Studio Display at a way more affordable price. And Samsung prices are often well discounted after some months. I am looking forward to this monitor!
Score: 25 Votes (Like | Disagree)
daneoni Avatar
31 months ago
So if you want 5k you need to drop over a grand. No matter where you look.

And you only get 60hz IPS at 500-600nits.

No mini-LED, no OLED, no high refresh rate.
Score: 19 Votes (Like | Disagree)
Zachari Avatar
31 months ago
Competition is great for everyone!
Score: 16 Votes (Like | Disagree)
iBluetooth Avatar
31 months ago

One thing is certain… Samsung makes the best screen display monitors.
That would be LG
Score: 15 Votes (Like | Disagree)
ignatius345 Avatar
31 months ago
My big question is, will it have enough compatibility with MacOS to let you adjust brightness and settings on-screen the way you can with an Apple display? For that kind of money, I don't want to have to be futzing with buttons on the display...
Score: 15 Votes (Like | Disagree)