Gurman: 'Apple Reality Pro' to Be First of Three Apple AR/VR Headset Devices

Apple is working on at least three augmented-reality and virtual-reality headset devices, the first of which will likely launch with the name "Apple Reality Pro," according to Bloomberg's Mark Gurman.

apple ar headset concept 2Concept render based on purported leaked information by Ian Zelbo

In the latest edition of his "Power On" newsletter, Gurman explained that there are a minimum of three Apple headsets actively in development that he is aware of, under the codes "N301," "N602," and "N421."

The first of these devices, N301, is what Gurman believes will be called "Apple Reality Pro." Apple Reality Pro is said to be the company's "high-end rival" to Meta's upcoming Quest Pro headset. N602 is reportedly the successor to the first Apple Reality Pro headset and could come in at a lower price point. N421 is Apple's long-rumored augmented reality glasses device, though Gurman cautioned that it may not launch for some time.

Gurman's latest report is the first concrete indication of what Apple's first headset product could be called. It is worth noting that the "Reality Pro" name lines up with Apple's recent trademark filings. Last week, Bloomberg reported that Apple has trademarked several terms believed to be associated with its upcoming headset devices, including "Reality Processor," "Reality Pro," and "Reality One."

According to analyst Ming-Chi Kuo, Apple is planning to announce its first headset as soon as January next year, with potential features including two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, object tracking, and hand gesture controls. The device's approximate price point is as yet unclear, but some reports indicate that it could cost around $3,000.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
iOS 26

Apple This November: iOS 26.2 Beta, Rumored New Products, and More

Thursday October 30, 2025 12:42 pm PDT by
Tomorrow is Halloween, and then November is upon us. Below, we outline what to expect from Apple next month, as the slower holiday season approaches. Apple is expected to kick off November by releasing iOS 26.1, iPadOS 26.1, macOS 26.1, watchOS 26.1, tvOS 26.1, and visionOS 26.1. With beta testing now wrapped up, the updates will likely be released this Monday, November 3 or Tuesday,...
iOS 18 Siri Personal Context

Apple CEO Tim Cook Says Revamped Siri on Track to Launch Next Year

Thursday October 30, 2025 1:50 pm PDT by
Apple CEO Tim Cook today said that a more personalized version of Siri remains on track to launch at some point next year, with the new set of features expected to debut on the iPhone as part of iOS 26.4 in March or April. "We're also excited for a more personalized Siri," said Cook, on Apple's earnings call for the third quarter of the 2025 calendar year. "We're making good progress on it,...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...

Top Rated Comments

Lounge vibes 05 Avatar
41 months ago

Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.


There really isn’t anyone over at Apple to lose their shh on bad ideas and when executives come up short of perfection. It’s becoming clear as the years go by that Steve Jobs’ hot temper was one of the secret spices to Apple’s success.
meanwhile, Steve Jobs was absolutely convinced that the perfect name for their big return computer, the colorful all in one that would begin Apple’s huge rise to the top was “MacMan”.
He had to basically have the name “iMac” shoved down his throat until he finally relented.
Also let’s not forget about the early alternate names for the iPhone, the “telepod”, the “Mobi” and the “Tripod”.
Yeah, but Steve’s names are what brought Apple success…
Score: 18 Votes (Like | Disagree)
Nicole1980 Avatar
41 months ago
Omg, I will be so happy when Apple stops putting the 'pro' label on every ******* thing they make.
Give it a rest
Score: 15 Votes (Like | Disagree)
alpi123 Avatar
41 months ago
So basically what we already knew from months ago...
Score: 11 Votes (Like | Disagree)
darngooddesign Avatar
41 months ago

Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.
No one calls the iPhone by its full name "Apple iPhone" so 'Reality Pro' does roll off the tongue well.

Same is true for almost every device apple makes or has made like the Apple iPad, Apple iPod, Apple AirPods, Apple Newton, etc.
Score: 9 Votes (Like | Disagree)
contacos Avatar
41 months ago
I’ll be interested once I can actually pretend to be in Hawaii, not Sims rendered Hawaii
Score: 8 Votes (Like | Disagree)
ipedro Avatar
41 months ago
Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.

There really isn’t anyone over at Apple to lose their shh on bad ideas and when executives come up short of perfection. It’s becoming clear as the years go by that Steve Jobs’ hot temper was one of the secret spices to Apple’s success.
Score: 7 Votes (Like | Disagree)