Bloomberg

Apple is working on "the biggest set of iPhone revamps in the product's history," according to the latest word from Bloomberg's Mark Gurman. Specifically, he is referring to the long-rumored foldable iPhone, as well as an ambitious 20th-anniversary iPhone with a truly "edge-to-edge" design. In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely considered...

Apple considered launching a HomePod with a camera and additional sensors years before the upcoming "HomePad" device, Bloomberg's Mark Gurman reports. In a detailed profile of Apple's hardware engineering chief John Ternus, Gurman revealed that Apple considered adding a camera and a more advanced array of sensors to the original ‌HomePod‌, which was announced in 2017. Ternus apparently...

Apple has been celebrating its upcoming 50th anniversary by hosting events around the world, and a grand finale will likely take place in California. In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO, Bloomberg's Mark Gurman said the company is planning "an elaborate 50th birthday party" at its...

In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down. The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's...

Apple has updated a wide range of products and accessories this month, but there is still no entry-level iPad 12 with Apple Intelligence support. Fortunately, Bloomberg's Mark Gurman today said an iPad with an A18 chip for Apple Intelligence is "ready to go" and "still coming this year." An earlier report from Macworld claimed that the iPad 12 will actually have an A19 chip. No other...

Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...

Brian Lynch, the senior director on Apple's home hardware engineering team, is leaving Apple for smart ring company Oura, reports Bloomberg. Lynch accepted a role as Oura's senior vice president of hardware engineering. Oura has poached several employees from Apple over the last few years. Lynch's departure is apparently causing "fresh upheaval" on Apple's home products team as it is aiming...

Apple boosted iPhone production in India by around 53 percent last year and now makes a quarter of its flagship devices there to avoid tariffs on China, reports Bloomberg ($). Apple assembled about 55 million iPhones in the country across 2025, up from 36 million a year earlier, according to the publication's sources. The shift is part of Apple's broader effort to mitigate risk from...

Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...

Apple is hoping to 3D-print aluminum device enclosures in the future, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman revealed that Apple is pushing to move to 3D-printed aluminum enclosures for for future devices. The MacBook Neo relies on a new aluminum manufacturing process that saves as much metal as possible to drive down costs and speed up production....

Apple is planning more Mac refreshes for the rest of the year, Bloomberg's Mark Gurman writes. In the latest edition of his "Power On" newsletter, Gurman said that, following the introduction of the M5 MacBook Air, M5 Pro and M5 Max MacBook Pro, and ‌MacBook Pro‌, Apple is preparing for further Mac refreshes to complete the 2026 lineup. These include an upgraded Mac Studio, which Gurman...

Apple is planning to launch at least three new "Ultra"-class devices this year, according to Bloomberg's Mark Gurman. Writing in this weekend's "Power On" newsletter, Gurman explained that while the low-end of Apple's product lineups are now well-served by the Apple Watch SE, iPad 11, and MacBook Neo, there is "a more significant shift underway" toward higher-end, "Ultra" devices. Apple is...

Apple's upcoming 2026 iMac will be available in a refreshed selection of colors, Bloomberg's Mark Gurman reports. In today's "Power On" newsletter, Gurman said that the next ‌iMac‌ will feature a new selection of colors. This could be the first true refresh of the device's color options in five years. The ‌iMac‌ redesign introduced in 2021 uses a distinctive two-tone color design, where...

Apple is in talks with major Indian banks as it prepares to introduce Apple Pay in the country sometime in the middle of 2026, reports Bloomberg. Apple is said to be in discussions with ICICI Bank, HDFC Bank, and Axis Bank, according to people with knowledge of the matter who spoke to the publication. The report corroborates a story in January by Business Standard that said Apple Pay...

Sonos is preparing a major update to its app that aims to simplify navigation and introduce iPhone Lock Screen controls using Live Activities, part of a broader effort to rebuild confidence after the company's troubled 2024 software overhaul, Bloomberg reports. Sonos plans to roll out a series of optional changes to its iPhone and Android app in the coming months, with the company focusing...

Apple's upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max models "won't be a big update," according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the ‌iPhone 18 Pro‌ models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...

New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new ‌MacBook Pro‌ models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale...

Apple is set to release the first beta version of iOS 26.4 later this month, providing the first real-world look at the Apple Intelligence features promised at WWDC 2024, Bloomberg's Mark Gurman claims. Gurman revealed the timing in his "Power On" newsletter. Barring further delays, the first beta version of iOS 26.4 is apparently set to release to developers during the week of February 23....

Apple is planning to launch new iPad and iPad Air models in the near future, Bloomberg's Mark Gurman reports. Writing in today's "Power On" newsletter, Gurman explained that updated iPads are "coming soon," including a new entry-level ‌iPad‌ and a new ‌iPad Air‌. Both devices are not expected to feature design changes or major enhancements, instead focusing on new chips. The 12th-generation ‌...

Apple's iPhone 17e is set to launch "imminently" with at least four new features, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the new lost-cost iPhone will feature the A19 chip first introduced with the iPhone 17 last year. The device will also address one of the most glaring omissions from the current generation and add MagSafe...