Apple Could Ink Deal for Big Ten Streaming Rights
Apple is in talks to secure a deal for a Big Ten college football and basketball streaming package, according to The Athletic. Both Apple and Amazon are said to be vying for the streaming rights, with Apple joining the negotiations following news that USC and UCLA will join the league in 2024.
Big Ten media rights are expected to go to CBS and NBC in addition to Fox for live games, but the streaming package could potentially go to Apple or Amazon. At the current time, there's no word on how a streaming package will be structured, but it could be similar to Friday night MLB games or the NFL's weekly Amazon Prime package.
Apple has been investing heavily in live sports in recent months to increase the appeal of Apple TV+. Apple has launched Friday Night Baseball in partnership with the MLB, and in 2023, it will be the exclusive home of Major League Soccer.
Rumors indicate that Apple is also pursuing the National Football League's Sunday Ticket package, and in the past, it has discussed a content deal with Pac-12.
Popular Stories
Apple today announced that its hit sci-fi series "Silo" is returning for a third season starting Friday, July 3, and it shared a teaser trailer.
"Silo" follows the lives of 10,000 people living in an underground bunker to escape the seemingly toxic wasteland outside. The people are unaware of why the silo was built, and those who seek the truth face deadly consequences. Rebecca Ferguson...
Apple today announced that its hit comedy-drama series "Ted Lasso" is returning for a fourth season with a first episode on Wednesday, August 5. One new episode will follow every Wednesday thereafter through October 7.
"Ted Lasso" is one of the most popular shows ever released on the Apple TV streaming service. The eponymous character Ted Lasso, played by Jason Sudeikis, starts off as a...
Apple is finally planning to release The Savant, an Apple TV series that it delayed following the assassination of Charlie Kirk.
The Savant is set to air in July 2026, according to Variety. The Apple TV show was supposed to come out on Friday, September 26, 2025, but Apple decided not to release it due to the topic and the political climate.
When the series was pulled, star Jessica...
