Apple in Talks With MGM and Pac-12 Over Content Deals for Apple TV+
Apple is working to bolster its Apple TV+ offerings and has been exploring deals for MGM Holdings content and college sports rights, reports The Wall Street Journal.
Apple executives met with MGM representatives and the Pac-12 Conference this year for preliminary talks that have "yet to reach an advanced stage." Inking a Pac-12 deal would give Apple its first live sports content, allowing the company to better compete with other streaming video services. MGM, meanwhile, has a huge catalog of content, though it's not known if a deal with Apple would focus on new, original content or would include existing content offerings.
According to The Wall Street Journal, Apple's meeting with MGM and Pac-12 suggest that Apple is open to major content deals to improve its Apple TV+ service, which means that in the future, third-party content could be added to Apple TV+ alongside Apple's own original content.
At the current time, Apple TV+ features just a handful of Apple's original TV shows, such as "The Morning Show," "For All Mankind," "Servant," and "See." Some of the shows have received praise and have been nominated for awards, but Apple's content offerings cannot compete with the large catalogs available on Netflix, Hulu, and Disney+.
Apple is charging $4.99 per month for Apple TV+, and while many subscribers have a free year after purchasing an Apple device, Apple will need to make Apple TV+ worth the subscription fee in the future. It's not clear if consumers will want to pay a $4.99 per month fee for limited content.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
