AirTags, iPhone 12, and Apple Watch Series 6 Announcements Rumored for Event Coming in Second Half of October [Updated] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

AirTags, iPhone 12, and Apple Watch Series 6 Announcements Rumored for Event Coming in Second Half of October [Updated]

Apple is planning to hold an event in the latter half of October that will see the unveiling of the iPhone 12 models, Apple Watch Series 6, and long-rumored AirTags, according to a report from Japanese site Mac Otakara.

Tile Render
Citing rumors from "Chinese suppliers," Mac Otakara suggests that Apple initially planned to release the AirTags around the same time that the 2020 iPhone SE was launched, but it was delayed.

Apple in late July confirmed that this year's iPhones are going to be a little bit late, launching a "few weeks later" than the normal September timeframe. The iPhone 12 lineup is expected to be released at some point in October, and the delay has led to speculation and uncertainty about when Apple might hold its annual fall event.

The iPhone unveiling event normally takes place in the first or second week of September, and it's not clear if Apple will hold the event in its usual timeframe and then delay the launch of the iPhones until October, or wait until October for the unveiling.

‌Mac Otakara‌'s information contradicts information shared by leaker Jon Prosser, who has suggested Apple plans to unveil the Apple Watch and new iPads via press release in September and then hold an event in October for the iPhones. Apple has never decoupled iPhone and Apple Watch launches, so there has been some skepticism about this prediction.

As for the AirTags, code for the Tile-like Bluetooth tracking devices have been spotted in iOS updates as far back as the iOS 13 betas, so they've been in the works for quite some time. It's never been clear when the AirTags are going to launch, but there have been rumors about a 2020 debut, and we're closing in on the end of 2020.

‌Mac Otakara‌ suggests that AirTags will work with Apple's App Clips feature that lets users download small snippets of an app without downloading the entire thing, such as for ordering from a restaurant, but it's not clear how this would work given that AirTags are meant to work inside the Find My app.

For more information on what AirTags are and how we expect them to work, make sure to check out our AirTags guide.

Update: A new report by Bloomberg's Mark Gurman and Debby Wu has also discussed AirTags, the iPhone 12, and the Apple Watch Series 6.

The report says that the two lower-end 5.4 and 6.1-inch iPhone 12 devices are expected to ship out ahead of the 6.1 and 6.7-inch Pro devices, and the 2020 launch timeline is set to be the latest release since the ‌iPhone‌ X came out in November 2017. Two new Apple Watch versions, including a Series 6 model and a new replacement for the Series 3 that will serve as a low-cost option, are also reported to be coming this fall.

The report explains that AirTags are in the works, with no further information on a potential launch timeframe. Gurman has previously said that AirTags will be a premium product and come with a leather carrying case.



Follow @MacRumors on FaceBook for ongoing updates about Apple's new product announcements.


Related Roundups: AirTag, Apple Watch 11
Related Forum: iPhone

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
Apple Logo Sketch Feature

Apple Has Now Unveiled Eight New Products This Month

Tuesday March 17, 2026 9:25 am PDT by
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...

Top Rated Comments

roland.g Avatar
73 months ago
All New Apple TV remotes need to have AirTags embedded in the remote.
Score: 13 Votes (Like | Disagree)
73 months ago

Can we stop saying event when it's clearly going to be a pre-recorded thing or just a press release.
Well...no. It’s still an event if it’s pre-recorded and broadcast for the public, am I right? If it’s a ‘press release‘, I get what you’re saying, but it’s still an event if they’re announcing products virtually or pre-recorded that would draw media attention. The difference being, there’s just no attendance.
Score: 13 Votes (Like | Disagree)
73 months ago
I’m almost 100% sure the watches are coming sooner than that. Literally, every single watch is pushed way back on Apple‘s website. That never happens if the watch is still a month or two months away. So my guess is, like Jon said before, Apple Watch, iPad (2020) and iPad Air (2020) next week. These are all rumored to be updates that really don’t need stage time.
then next month, we get an event with the iPhone 12 and 12 pros, AirPods studio, airtags, and an introduction of the first ARM Mac. some wild cards are a HomePod mini, new Apple TV, AirPods X sport headphones, and AirPower. But as I said, those are all wild cards.
Score: 9 Votes (Like | Disagree)
Ds6778 Avatar
73 months ago
Hmmmmm...where’s Mr Prosser?
Score: 8 Votes (Like | Disagree)
Expos of 1969 Avatar
73 months ago

Really tired of the waiting and really tired of the speculating. Have no idea who to believe anymore.
So why keep posting?
Score: 6 Votes (Like | Disagree)
testcard Avatar
73 months ago
AirTags! I feel like I’ve waited all my adult life for these things.
Score: 6 Votes (Like | Disagree)
Related Apple News: Motoring | Politics | Iphone | Sport | Mac