AirTags, iPhone 12, and Apple Watch Series 6 Announcements Rumored for Event Coming in Second Half of October [Updated]

Apple is planning to hold an event in the latter half of October that will see the unveiling of the iPhone 12 models, Apple Watch Series 6, and long-rumored AirTags, according to a report from Japanese site Mac Otakara.

Tile Render
Citing rumors from "Chinese suppliers," Mac Otakara suggests that Apple initially planned to release the AirTags around the same time that the 2020 ‌iPhone‌ SE was launched, but it was delayed.

Apple in late July confirmed that this year's iPhones are going to be a little bit late, launching a "few weeks later" than the normal September timeframe. The ‌iPhone‌ 12 lineup is expected to be released at some point in October, and the delay has led to speculation and uncertainty about when Apple might hold its annual fall event.

The ‌iPhone‌ unveiling event normally takes place in the first or second week of September, and it's not clear if Apple will hold the event in its usual timeframe and then delay the launch of the iPhones until October, or wait until October for the unveiling.

‌Mac Otakara‌'s information contradicts information shared by leaker Jon Prosser, who has suggested Apple plans to unveil the Apple Watch and new iPads via press release in September and then hold an event in October for the iPhones. Apple has never decoupled ‌iPhone‌ and Apple Watch launches, so there has been some skepticism about this prediction.

As for the AirTags, code for the Tile-like Bluetooth tracking devices have been spotted in iOS updates as far back as the iOS 13 betas, so they've been in the works for quite some time. It's never been clear when the AirTags are going to launch, but there have been rumors about a 2020 debut, and we're closing in on the end of 2020.

‌Mac Otakara‌ suggests that AirTags will work with Apple's App Clips feature that lets users download small snippets of an app without downloading the entire thing, such as for ordering from a restaurant, but it's not clear how this would work given that AirTags are meant to work inside the Find My app.

For more information on what AirTags are and how we expect them to work, make sure to check out our AirTags guide.

Update: A new report by Bloomberg's Mark Gurman and Debby Wu has also discussed AirTags, the ‌iPhone‌ 12, and the Apple Watch Series 6.

The report says that the two lower-end 5.4 and 6.1-inch ‌iPhone‌ 12 devices are expected to ship out ahead of the 6.1 and 6.7-inch Pro devices, and the 2020 launch timeline is set to be the latest release since the ‌‌iPhone‌‌ X came out in November 2017. Two new Apple Watch versions, including a Series 6 model and a new replacement for the Series 3 that will serve as a low-cost option, are also reported to be coming this fall.

The report explains that AirTags are in the works, with no further information on a potential launch timeframe. Gurman has previously said that AirTags will be a premium product and come with a leather carrying case.



Follow @MacRumors on FaceBook for ongoing updates about Apple's new product announcements.


Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: iPhone

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
Apple Foldable Thumb

Leak Reveals Foldable iPhone Details

Monday December 15, 2025 9:09 am PST by
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station. According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...

Top Rated Comments

44267547 Avatar
69 months ago

Can we stop saying event when it's clearly going to be a pre-recorded thing or just a press release.
Well...no. It’s still an event if it’s pre-recorded and broadcast for the public, am I right? If it’s a ‘press release‘, I get what you’re saying, but it’s still an event if they’re announcing products virtually or pre-recorded that would draw media attention. The difference being, there’s just no attendance.
Score: 13 Votes (Like | Disagree)
roland.g Avatar
69 months ago
All New Apple TV remotes need to have AirTags embedded in the remote.
Score: 13 Votes (Like | Disagree)
Lounge vibes 05 Avatar
69 months ago
I’m almost 100% sure the watches are coming sooner than that. Literally, every single watch is pushed way back on Apple‘s website. That never happens if the watch is still a month or two months away. So my guess is, like Jon said before, Apple Watch, iPad (2020) and iPad Air (2020) next week. These are all rumored to be updates that really don’t need stage time.
then next month, we get an event with the iPhone 12 and 12 pros, AirPods studio, airtags, and an introduction of the first ARM Mac. some wild cards are a HomePod mini, new Apple TV, AirPods X sport headphones, and AirPower. But as I said, those are all wild cards.
Score: 9 Votes (Like | Disagree)
Ds6778 Avatar
69 months ago
Hmmmmm...where’s Mr Prosser?
Score: 8 Votes (Like | Disagree)
kylew1212 Avatar
69 months ago

So the rumours of the Apple Watch coming next week are wrong
My fingers are still crossed for next week! I’m ready to upgrade my old S2!
Score: 6 Votes (Like | Disagree)
Mescagnus Avatar
69 months ago
Second half of October?! That's an eternity away!
Score: 6 Votes (Like | Disagree)