Apple's Privacy Website Updated to Reflect Latest Measures Taken in iOS 12 and macOS Mojave

by

Apple today updated its privacy website to reflect the latest measures it has implemented in iOS 12 and macOS Mojave to protect customers.

apple privacy site
For example, the new page reflects that all apps submitted or updated on the App Store now require a privacy policy, a requirement that went into effect October 3. Apple already required a privacy policy for apps that accessed personal information, but even basic apps that do not share data must have one now.

In iOS 12 and macOS Mojave, Apple's so-called Intelligent Tracking Prevention feature has been improved. Now, when third-party tracking sites attempt to create cookies or store data, they can do so only with your explicit consent.

In macOS Mojave, Apple has made it harder for trackers to create a unique device fingerprint. Meanwhile, automatic strong passwords in Safari on iOS and macOS, which are end-to-end encrypted in iCloud Keychain, make it easier to sign in to sites without using social media logins that can facilitate user tracking.

Apple has also added protections for private data, such as requiring user consent for access to the camera and microphone on macOS Mojave.

Apple has expanded its use of end-to-end encryption to include Group FaceTime and Screen Time on iOS 12, while its use of Differential Privacy now extends to the personalized Memoji features users select to help identify popular features, such as hairstyle, so Apple can expand its choices in the future.

The updated privacy website also indicates that location data sent to nearby emergency services using RapidSOS is deleted after 24 hours.

As always, Apple believes privacy is a "fundamental human right," and aims to "minimize its collection of personal data." Apple says "the customer is not its product," and that its business model "does not depend on collecting personally identifiable information" to help targeted profiles marketed to advertisers.

Apple's privacy page has been updated a week before Apple CEO Tim Cook is set to speak at the 2018 International Conference of Data Protection and Privacy Commissioners next Wednesday, October 24 in Brussels.

Tag: Apple Privacy

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Read Full Article • 89 comments
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
Read Full Article • 62 comments
Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
Read Full Article • 25 comments
Apple Foldable Thumb

Leak Reveals Foldable iPhone Details

Monday December 15, 2025 9:09 am PST by
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station. According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
Read Full Article • 145 comments
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
Read Full Article • 111 comments
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Read Full Article • 82 comments
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
Read Full Article • 98 comments
airpods max 2024 colors

AirPods Max 2 Likely to Offer These 10 New Features

Monday December 15, 2025 7:41 am PST by
Apple released the AirPods Max on December 15, 2020, meaning the over-ear headphones launched five years ago today. While the AirPods Max were updated with a USB-C port and new color options last year, followed by support for lossless audio and ultra-low latency audio this year, the headphones lack some of the features that have been introduced for newer generations of the regular AirPods and the ...
Read Full Article • 34 comments

Top Rated Comments

DNichter Avatar
DNichter
94 months ago
Best out there when it comes to privacy. Huge reason why I continue to buy Apple.
Score: 22 Votes (Like | Disagree)
supremedesigner Avatar
supremedesigner
94 months ago
This is the main reason I continue using Apple products and services. I applaud Apple for doing their best at this.
Score: 7 Votes (Like | Disagree)
SteveJUAE Avatar
SteveJUAE
94 months ago
This seems more like backside covering than real protection. Get developers to write some policy even though it may never be certified or policed, but if it goes wrong Apple are covered :rolleyes:

Sounds good in principle but reality may be different IMO and maybe a false sense of security
Score: 2 Votes (Like | Disagree)
Defthand Avatar
Defthand
94 months ago
Apple is trying to market a disadvantage (data collection and analytics) as a feature (privacy). And they're exploiting people's paranoia to keep people in the walled garden. But there's holes in that garden wall that people voluntarily allow to compromise their "privacy". Apple can't protect you from yourself when you surf the web and use outside services like Facebook.

Look, everyone wanted technology to anticipate their needs and advise them on decisions. That takes data. Compare Apple Maps to Google Maps. Following is Apple's data about a diner. Not much better than an ancient Yellow Pages ad.





(Below) Look what's achievable when you allow a service like Google to aggregate people's public habits. In addition to Apple's tech-less information, Google can suggest what time to visit. That is useful information.




Attachment Image

Attachment Image
Score: 2 Votes (Like | Disagree)
m0sher Avatar
m0sher
94 months ago
I like apples privacy protecting their customers from third-party tracking sites so they can do so only with your explicit consent.

There’s been a lot of shifty apps gathering information lately without our knowledge.
Score: 2 Votes (Like | Disagree)
DoctorTech Avatar
DoctorTech
94 months ago
Apple is trying to market a disadvantage (data collection and analytics) as a feature (privacy). And they're exploiting people's paranoia to keep people in the walled garden. But there's holes in that garden wall that people voluntarily allow to compromise their "privacy". Apple can't protect you from yourself when you surf the web and use outside services like Facebook.

Look, everyone wanted technology to anticipate their needs and advise them on decisions. That takes data. Compare Apple Maps to Google Maps. Following is Apple's data about a diner. Not much better than an ancient Yellow Pages ad.





(Below) Look what's achievable when you allow a service like Google to aggregate people's public habits. In addition to Apple's tech-less information, Google can suggest what time to visit. That is useful information.


Thank you for the comparison. I agree there are benefits to sharing data as you have demonstrated. It really comes down to "what else" are / could a company like Google be doing with my data? In other words, if I trust them to ONLY use my data for purposes like your example, I would not mind sharing my data with them. However, they routinely go beyond those uses for marketing purposes and potentially for even less noble purposes. It is a trade off between privacy and convenience and I still lean toward privacy.
[doublepost=1539794207][/doublepost]
Web browsing privacy on the device itself is a fallacy; if the authorities want to know what you've been looking at they will simply subpoena the network carrier/ISP who have the IP address of everything you’ve ever done with your device.
Unless you are using an offshore VPN that does not maintain logs of activity.
Score: 2 Votes (Like | Disagree)
Read All Comments