Apple Highlighting 4K HDR Movies in iTunes Ahead of Apple TV 4K Launch

Ahead of the launch of the Apple TV 4K, Apple has updated its iTunes Store on Mac, iOS, and Apple TV with several sections highlighting a range of 4K HDR movies that are available to purchase or rent.

The 4K section lists dozens of movies broken down into categories like New Releases, Visually Stunning, Action & Adventure, Drama, Comedies, and more.

apple4khdr
Quite a few new releases are available in 4K, including Wonder Woman, Baby Driver, Alien: Covenant, Logan, John Wick: Chapter 2, La La Land, and Fantastic Beasts and Where to Find Them.

Apple first began making 4K content available for purchase late last week. Apple's 4K movies are available at the same price as HD movies, with new releases typically available for $19.99.

iTunes customers who have already purchased HD quality content can expect to see their HD films upgraded to 4K at no additional cost.

4K iTunes content will be available on the Apple TV 4K, set to launch this Friday, September 22. Pricing on the 4K Apple TV starts at $179 for 32GB of storage.

Related Roundup: Apple TV
Tag: iTunes
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...

Top Rated Comments

Moonjumper Avatar
109 months ago
Hopefully they will add 4K on macOS soon. It seems odd selling up to 5K screens (which surpass the 90%+ DCI P3 colour space required for Ultra HD Premium), but limiting the video quality to 1080p.
Score: 6 Votes (Like | Disagree)
kepardue Avatar
109 months ago
Funny enough, I can see the big ol' 4K HDR promotional in the iTunes Store, but every single movie is still showing up as being just HD quality. I'm wanting to watch some 4K goodness on my 5K iMac!
Score: 3 Votes (Like | Disagree)
ErikGrim Avatar
109 months ago
SAME price?

They have gone up £2 pounds!
They already increased the price prior to 4K to compensate for your Brexit nuked economy.
Score: 2 Votes (Like | Disagree)
bommai Avatar
109 months ago
How about the audio? Are they still limiting it to the ancient Dolby digital? What about Dolby Atmos?
Score: 2 Votes (Like | Disagree)
Twinsbb17 Avatar
109 months ago
I'm really hoping my already-redeemed digital copies from my blu-rays will be upgraded to 4K in iTunes. If that's the case, though, the secondary market for digital copy codes just went up.
Score: 2 Votes (Like | Disagree)
dlscharlau Avatar
109 months ago
Your downloaded HD movies in your iTunes library will not be changed. 4K versions of your past purchases are only offered for streaming to the Apple TV 4K.
https://support.apple.com/en-us/HT207949
Score: 2 Votes (Like | Disagree)