Apple Working on Thinner, Brighter Displays at Secret Taiwanese Lab - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Working on Thinner, Brighter Displays at Secret Taiwanese Lab

Apple opened a secret laboratory in northern Taiwan earlier this year to develop thinner, lighter and brighter displays for future Apple devices, according to a new report from Bloomberg. Apple has also been recruiting talent from local display maker AU Optronics Corp. and Qualcomm to work at the new factory.

appletaiwandisplay

Image via Bloomberg

Apple began operating the lab this year as it aims to make products thinner, lighter, brighter and more energy-efficient. Engineers are developing more-advanced versions of the liquid-crystal displays currently used in iPhones, iPads and Mac personal computers, the people said. Apple also is keen to move to organic light-emitting diodes, which are even thinner and don’t require a backlight, they said.

The facility, which was owned by Qualcomm, is still being staffed and currently has 50 employees. Apple has listed two job postings for the new Taiwan factory on its careers page. Both jobs require experience working with display technologies.

Bloomberg was able to confirm that the factory is operated by Apple, noting that there was an Apple logo in the receptionist's area and that employees wore Apple ID badges. However, neither Apple nor any of the employees commented on what was being worked on inside the facility.

Last week it was reported that Japan Display was planning to begin mass production of OLED displays for future iPhones in Spring 2018. The joint venture by Hitachi, Sony and Toshiba is reportedly in negotiations with Apple to secure OLED orders for future iPhones.

Last month, KGI Securities analyst Ming-Chi Kuo reported that Apple would not switch to OLED displays for the next three years while Nikkei reported that the Cupertino company planned to make the switch in Spring 2018. Apple supplier Foxconn is preparing to invest in advanced TFT-LCD production lines in China for mass production in 2018. Apple currently uses TFT-LCD displays in its iPhones.

The move would allow Apple to reduce its reliance on suppliers like Sharp, LG, Samsung and Japan Display. Apple has a long history of researching and designing its own components in-house and then outsourcing the manufacturing to suppliers like Foxconn.

Related Forum: iPhone

Popular Stories

iOS 27 Roundup iPhone Feature

Apple's Three-Year Plan to 'Reinvent' the iPhone is Underway

Wednesday April 8, 2026 8:04 am PDT by
Apple is in the middle of a three-year plan to "reinvent" the look and feel of the iPhone, according to Bloomberg's Mark Gurman. In a report this week, Gurman said the plan is as follows:September 2025: The redesigned iPhone 17 Pro models and an all-new iPhone Air (✅) September 2026: A foldable iPhone September 2027: A special 20th-anniversary iPhoneThe report said this iPhone roadmap has...
iphone air all colors

iPhone Air 2 and iPhone 18e Reportedly Launching Early Next Year

Wednesday April 8, 2026 9:38 am PDT by
Apple plans to release an updated iPhone Air and a lower-end iPhone 18e early next year, according to the latest word from Bloomberg's Mark Gurman. In a report this week, he said Apple plans to unveil the two devices in spring 2027, alongside a standard iPhone 18. If so, Apple will likely announce the trio of devices in March or April next year. It is unclear if there will be a live-streamed ...
Apple Foldable Thumb

iPhone Ultra's Price Range Revealed

Wednesday April 8, 2026 11:30 am PDT by
Apple reportedly plans to unveil its long-awaited foldable iPhone in September, and Bloomberg's Mark Gurman has revealed the device's supposed price range. Apple's foldable iPhone is rumored to be named iPhone Ultra In a report this week, Gurman said the foldable iPhone is expected to "cross the $2,000 threshold" in the U.S., although it is unclear if he is referring to the starting price or...

Top Rated Comments

jonblatho Avatar
136 months ago
“Not thin enough. Get rid of the display.” —Jony Ive
Score: 45 Votes (Like | Disagree)
136 months ago
if you can't live with modern smartphone battery life then you need to stop staring at a screen all day and get out some more...8 hours every day on your phone????

here's a suggestion: try TALKING to actual people
Score: 38 Votes (Like | Disagree)
136 months ago
Legit question, when is the last time any of you whipped an iphone out of your pocket and thought "my what a beautiful thing you are, if only you were thinner!".

Slimming down components is one thing, let's make room for more battery! But when the discussion veers off into design and experience compromises for the sake of thinness... something seems wrong.
Score: 29 Votes (Like | Disagree)
136 months ago
Apple needs to hurry up and create a 4k Cinema display. It's pretty embarrassing that their stand-alone Thunderbolt display is thicker than the new iMac but has half the resolution. Come'on now people!
Score: 24 Votes (Like | Disagree)
RB1959 Avatar
136 months ago
I fully expect my iPhone 10 to be a hologram. "Hey Siri" and up she pops in all her lusciousness. :)

Some here however will still complain she's too fat or her boobs are too small.
Score: 18 Votes (Like | Disagree)
Bubba Satori Avatar
136 months ago
Has the definition of secret changed?
Score: 11 Votes (Like | Disagree)
Related Apple News: Mac | Add A Volume Slider To Your Iphone Lock Screen | Turn Off User Profiles Screen Apple Tv | Ipad | Bloomberg Com