If you've been interrupted by your iPhone's Wallet app with unwanted promotional alerts, here's some good news: In iOS 26, currently in beta, Apple has listened to complaints and added a simple toggle to silence these marketing messages for good.

Apple Wallet Ads
The new toggle comes after widespread complaints this summer when Apple pushed unwanted notifications about F1 movie ticket offers through the Wallet app. Many iPhone owners felt blindsided by the advertising, especially since Wallet handles important financial information which makes disabling all notifications impractical.

The backlash was swift across social media, with many pointing out that Apple's own App Store guidelines prohibit push notifications for promotional purposes unless users explicitly opt in. The irony wasn't lost on critics that Apple appeared to violate its own rules while promoting its F1 movie through partner Fandango.

How to Turn Off Wallet Offers and Promotions

Fortunately, Apple has now added a dedicated Wallet setting that lets you control promotional content from the company and its partners. Here's how to disable these notifications in iOS 26:

  1. Open the Wallet app.
  2. Tap the More (three dots) button, top-right of the screen.
  3. Tap Notifications in the popover menu.
  4. Toggle off Offers & Promotions.

wallet

Once disabled, you'll stop receiving special offers and discount notifications through the Wallet app while keeping important transaction and payment alerts active.

It's also worth taking a moment to review the other new Wallet notification controls in this same menu. You can manage order notifications that track your shipping and delivery updates, control alerts for pre-authorized payments like subscriptions and recurring charges, and decide whether you want to hear about new Wallet features and app improvements as Apple releases them.

Top Rated Comments

jecowa Avatar
9 weeks ago
iPhone is supposed to be the premium experience. There shouldn’t be advertising in the stock apps.
Score: 35 Votes (Like | Disagree)
vertsix Avatar
9 weeks ago
Offers & Promotions notifications should be OPT-IN, not OPT-OUT.
Score: 30 Votes (Like | Disagree)
steve217 Avatar
9 weeks ago
Not good enough. Getting promotions should be opt in.
Score: 26 Votes (Like | Disagree)
ersan191 Avatar
9 weeks ago

That option is not there for an iPhone 12 Pro on iOS 26 developer beta 8.
Obviously this an advanced Apple AI feature that requires an A17 Pro or newer CPU
Score: 24 Votes (Like | Disagree)
star-affinity Avatar
9 weeks ago
Good!

Apple, please also stop showing trailers for your other TV series when I start watching one of the series I'm paying for to see on your Apple TV+ service. It's enough with the promotion in the Apple TV app – I can look around there myself and find out what I'd like to watch.
Score: 14 Votes (Like | Disagree)
FatLouie Avatar
9 weeks ago
Apple could be less arrogant and put the fix in iOS 18 and iPadOS 18. Not holding my breath. :(
Score: 12 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
iPhone Car Key Kia

Another Vehicle Brand Gaining iPhone Car Keys Support

Tuesday October 28, 2025 5:27 am PDT by
Apple is preparing to bring support for its digital car key feature to Jetour vehicles, according to evidence uncovered on Apple's backend by MacRumors contributor Aaron Perris. Introduced in 2022, Car Keys allows an iPhone or Apple Watch to unlock a vehicle through the Wallet app. A digital version of a car key is stored in Wallet, and unlocking can be done by holding an Apple Watch or...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...