Apple Store Down Ahead of Rumored 'MacBook Neo' Announcement

Wednesday March 4, 2026 5:52 am PST by Joe Rossignol

Apple's online store has gone down, just minutes before the company is expected to announce a lower-cost MacBook, which may be named MacBook Neo.

apple store down feature
Apple already unveiled six products this week, including an iPhone 17e, a new iPad Air, new MacBook Air and MacBook Pro models, an updated Studio Display, and an all-new Studio Display XDR that replaces the Pro Display XDR.

To learn about these new products, read our coverage of Apple's announcements:

MacRumors is attending an "Apple Experience" in New York today at 9 a.m. Eastern Time, so stay tuned for hands-on coverage. At this gathering, Apple is preparing to show attendees a video, which is likely to reveal the new MacBook.

Update: Apple has announced the MacBook Neo.

Tag: Apple Store

Popular Stories

Apple's Impressive Barcelona Store Reopens Next Month

Monday April 6, 2026 9:46 am PDT by Joe Rossignol

Apple's beautiful Passeig de Gràcia store in the heart of Barcelona, Spain has been temporarily closed for renovations since mid-February, but the location is finally set to reopen next month. The store will resume business on May 26, according to Apple's website. Apple Passeig de Gràcia Apple Passeig de Gràcia first opened in 2012, and it is one of the company's flagship retail locations....

• 7 comments

Two Apple Stores in U.S. and Australia Will Soon Be Temporarily Closed

Wednesday April 8, 2026 2:56 pm PDT by Joe Rossignol

Apple Victoria Gardens in Rancho Cucamonga, California will be temporarily closed for renovations starting the evening of Saturday, April 11. Apple Victoria Gardens in Rancho Cucamonga, California The store will reopen in the fall, according to a notice on Apple's website spotted by MacRumors reader Kate. No specific date was provided, but Apple will likely aim to resume business ahead of...

• 28 comments

Apple is Permanently Closing Three U.S. Stores in June

Thursday April 9, 2026 9:30 am PDT by Joe Rossignol

Apple today announced it will be permanently closing three retail stores in the U.S. in June, including Apple Trumbull in Trumbull, Connecticut, Apple North County in Escondido, California, and Apple Towson Town Center in Towson, Maryland. Apple Towson Town Center in Maryland Apple issued the following statement to MacRumors:At Apple, we are constantly striving to deliver exceptional service...

• 89 comments