Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor generational iPhone releases.
There will still apparently be several important internal changes, such as a new camera system with a variable aperture, the A20 chip, and the custom C2 modem. Nevertheless, the new Pro models likely won't be "the star of Apple's iPhone launch this fall," with the company's first foldable claiming the spotlight instead.
Wednesday April 8, 2026 8:04 am PDT by Joe Rossignol
Apple is in the middle of a three-year plan to "reinvent" the look and feel of the iPhone, according to Bloomberg's Mark Gurman.
In a report this week, Gurman said the plan is as follows:September 2025: The redesigned iPhone 17 Pro models and an all-new iPhone Air (✅)
September 2026: A foldable iPhone
September 2027: A special 20th-anniversary iPhoneThe report said this iPhone roadmap has...
Wednesday April 8, 2026 9:38 am PDT by Joe Rossignol
Apple plans to release an updated iPhone Air and a lower-end iPhone 18e early next year, according to the latest word from Bloomberg's Mark Gurman.
In a report this week, he said Apple plans to unveil the two devices in spring 2027, alongside a standard iPhone 18. If so, Apple will likely announce the trio of devices in March or April next year. It is unclear if there will be a live-streamed ...
Wednesday April 8, 2026 11:30 am PDT by Joe Rossignol
Apple reportedly plans to unveil its long-awaited foldable iPhone in September, and Bloomberg's Mark Gurman has revealed the device's supposed price range.
Apple's foldable iPhone is rumored to be named iPhone Ultra
In a report this week, Gurman said the foldable iPhone is expected to "cross the $2,000 threshold" in the U.S., although it is unclear if he is referring to the starting price or...
Move to a biennial release—a two year update schedule.
I never understand why people say this. How does technology getting upgraded more often affect you negatively? If you don’t need/want a phone, don’t buy it.
When you do unexpectedly need a phone, I’m sure you’ll be glad it’s 3 month old tech instead of 15 months old.
