Apple Shares 2026 Chinese New Year Short Film Shot on iPhone 17 Pro
Apple today shared a short film to usher in the Chinese New Year, aka Lunar New Year, which begins February 17 and will be celebrated through March 3.
"A girl, a talking dog, and a meticulously thought out scheme make up this heartwarming tale about finding family," says Apple. "Apple joins forces with director Bai Xue for an imaginative blend of cinematography and stop-motion to usher in Chinese New Year."
The video was shot on the iPhone 17 Pro, and there is also behind-the-scenes footage.
Popular Stories
In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers.
The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization....
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health.
Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
China's smartphone shipments fell 4% year over year in the first quarter of 2026, according to data from Counterpoint Research, with Apple delivering the strongest growth among the top six brands.
Counterpoint's Market Monitor Tracker attributed the decline primarily to a high base effect from last year's government subsidy program and rising component costs. Counterpoint noted that...