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Ford CEO Provides Update on CarPlay Ultra

On the latest episode of The Verge's Decoder podcast, released today, Ford CEO Jim Farley told guest host Joanna Stern that the automaker does not entirely like Apple's current implementation of its CarPlay Ultra software system for vehicles.

Apple CarPlay Ultra instrument cluster themes 04
"We don't like the execution in round one of Ultra, but we're very committed to Apple," said Farley. "I've talked to [Apple CEO] Tim [Cook] many times about this."

Farley implied that Ford is currently passing on CarPlay Ultra because it would result in Apple having "control of the entire experience inside a vehicle."

It is worth noting that CarPlay Ultra is an optional experience, with the system only taking over the instrument cluster and other dashboard screens when an iPhone 12 or later running iOS 18.5 or later is wirelessly connected to the vehicle.

In addition, Farley said it is important that Ford's entertainment system of choice integrates with its Advanced Driver Assistance Systems (ADAS).

"We just believe ADAS integration with your entertainment system is so critical when you're flying down the highway with your eyes off the road, you know, in three or four years at 80 miles an hour on the I-5," he said.

When it announced the launch of CarPlay Ultra in May, Apple said the system can show information from a vehicle's advanced driver assistance systems, but it sounds like certain functions provided by Ford's systems would not be supported.

CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can choose from various preset design options. The connected iPhone provides app-related data, while the vehicle provides driving data like current speed, and other info like tire pressure.

When it first previewed the next generation of CarPlay (now known as CarPlay Ultra) in 2022, Apple said Ford was committed to offering the software system. However, Farley's comments suggest Ford currently has no plans to offer CarPlay Ultra, unless Apple is willing to make changes that loosen its control over the system.

CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Apple said many other automakers around the world are working to offer it over the next year and beyond, including Hyundai and its Kia and Genesis brands.

Related Roundup: CarPlay

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Top Rated Comments

Phogro Avatar
8 months ago
I don't see the point of Carplay Ultra. Are people asking for this? For me Carplay is enough music, podcasts, maps and phone is really all I need. The car can control the rest.
Score: 28 Votes (Like | Disagree)
8 months ago
Give me analog. I stare at screens all day. Current CarPlay on a 9" screen is plenty.
Score: 12 Votes (Like | Disagree)
8 months ago
As a professional who works in branding and design language, I knew that this would be an issue from the beginning. Companies like Ford value their brand and any places where they can make a brand impression. CarPlay Ultra has small moments where Ford branding can come through, but for the most part it leans heavily into Apple's design language. Ford wants their design language (which is more than just the logo...it's their fonts, icons, colors, illustration style, etc.) to be the forefront of the customer experience.

It's the same reason why most large brands develop their own apps with their own design language rather than building them with out-of-the-box Apple SF Symbols components and SF fonts. They're not going to give up the opportunity to use digital touchpoints as places for customers to build recognition for their branding/design language.
Score: 11 Votes (Like | Disagree)
F23 Avatar
8 months ago
Tim you should've bought Tesla when Elon offered in 2016.
Score: 11 Votes (Like | Disagree)
Jeremy3292 Avatar
8 months ago
Legacy OEM's are so far behind Tesla and Rivian in software they really should heavily consider heavy Apple integration. I saw a Lexus ad on tv yesterday them showing you can find your car in a parking garage when you forget where you parked with their app...that was the entire sales pitch lol. Legacy OEM's are dead in the water without superb software going forward.
Score: 8 Votes (Like | Disagree)
fatTribble Avatar
8 months ago
I’m tired of waiting on Ford. This is the last straw.

I’m buying the Aston! 🤭
Score: 7 Votes (Like | Disagree)
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