Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber.
Given that the iPhone 17 Air is expected to have an ultra-thin design, customers who purchase the device might be reluctant to put it inside of a regular case, due to the added thickness. A bumper case would be a fitting compromise, as it would provide some level of protection against drops and scratches, without being overly thick.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Apple could easily add a tiny lanyard hole to the iPhone and charge $50+ for the strap. Plenty of people would line up to buy a Hermès version for $249. The iPhone 17 could then be marketed as a fashion accessory instead of a phone—since with its short battery life and single camera, it wouldn’t serve much other purpose anyway.
I get that you’re joking but I’m on board with that idea. iPod Touch had a little pop out button for a lanyard.
It was honestly better to me than a case. Loop it around your wrist when in use and it won’t fall. Adds a little individual style without covering it up. I remember that people even attached charms to the loop.
Ah cool! I loved Apple's previous bumper cases for iPhone 4. Would love to see them reintroduced for a modern model.
The sides of the Apple bumper were a mix of grippy rubber/silicone and hard glossy plastic of some sort – it made them very versatile because:
* thanks to the raised edge you could be sure the back & front surface of your iPhone was raised away from things that might scratch them * the hard glossy plastic made them easier to slide in/out of pockets etc. than if they were solely made from silicone or rubber * the back of iPhone was still visible * there was minimal case to bulk up iPhone * because of the uniformity of the bumper, iPhone would lay flat whichever way it was placed on a table (this would probably not be possible with today's larger camera lenses, but it did use to make it easier to get reflection-free photos of things inside glass museum cases or through windows)
