Will the iPhone 17 Pro Really Break Apple's 8-Year Pricing Streak? - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Will the iPhone 17 Pro Really Break Apple's 8-Year Pricing Streak?

The upcoming iPhone 17 Pro might be more expensive than the iPhone 16 Pro, according to some leakers and analysts. Will it, though?

iPhone 17 Pro Iridescent Feature 2
If that sounds like a familiar rumor to you, that is because it is:

A previously-accurate leaker on the Chinese platform Weibo claimed the smaller iPhone 17 Pro model with a 6.3-inch display will start at $1,049 in the U.S. with 256GB of storage, whereas the iPhone 16 Pro starts at $999 with 128GB of storage.

Apple has offered at least one Pro model or equivalent tier of the iPhone at a starting price of $999 in the U.S. since the iPhone X was released in 2017, so the iPhone 17 Pro would break an eight-year streak held by the company.

The starting prices of each model in the U.S.:

  • iPhone X: $999
  • iPhone XS: $999
  • iPhone 11 Pro: $999
  • iPhone 12 Pro: $999
  • iPhone 13 Pro: $999
  • iPhone 14 Pro: $999
  • iPhone 15 Pro: $999
  • iPhone 16 Pro: $999
  • iPhone 17 Pro: $1,049?

If the iPhone 17 Pro lacks a 128GB storage tier, some might argue that this is not a price increase anyway. In fact, $1,049 would be a price decrease for the 256GB configuration. On the other hand, customers who do not want to pay more than $999 for the Pro model would lose that option. This was a hotly-debated topic when Apple dropped the 128GB tier for the Pro Max model with the iPhone 15 Pro Max a few years ago.

In any case, Apple has proven the price increase rumors wrong year after year, so it deserves the benefit of the doubt. But, nothing lasts forever. If the $999 streak finally does come to an end, you can probably blame it on a combination of tariffs and higher inflation in recent years, although Apple is unlikely to mention that.

At this point, though, it is a see-it-to-believe-it situation.

We'll find out next month.

Related Roundup: iPhone 17 Pro
Related Forum: iPhone

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

cocky jeremy Avatar
8 months ago
I'll take $50 every 8-10 years. Not too bad at all, really.
Score: 13 Votes (Like | Disagree)
jz0309 Avatar
8 months ago

There is a world outside the United States you know macrumors. In Belgium and other European countries the iPhone X-XS-11Pro-12Pro-13pro al sold for the same 1159€ launch price, the 14 Pro launched for over 1300€ (partly due to inflation in 2022, price dropped later in the cycle), the 15 Pro and 16 Pro both started from 1229€. So what 8 year streak?
And Apple is a US company and prices outside the US are always calculated with currency exchange rate fluctuations, European companies that export worldwide do the same thing, as do companies in other countries.
So your argument doesn’t really mean anything.
Score: 7 Votes (Like | Disagree)
8 months ago
Yep, it's a $50 price decrease (although the consumer is left without a choice for a lower amount of storage than the base 256GB). But if they can pull it off and really offer it for only $50 more for 256GB then it really is a miracle.
Score: 6 Votes (Like | Disagree)
WarmWinterHat Avatar
8 months ago

Apple understands the marketing psychology at play here. As strange as it sounds, people will plop down $999 without hesitation, while stopping to consider whether they should pay $1049. I could be wrong, but I think Apple stays with $999 for this round.
That's absolutely right, and everyone has their limit. Mine is $1200; there is absolutely nothing Apple could do to the iPhone to make me pay more than that.
Score: 4 Votes (Like | Disagree)
TechRunner Avatar
8 months ago
Apple understands the marketing psychology at play here. As strange as it sounds, people will plop down $999 without hesitation, while stopping to consider whether they should pay $1049. I could be wrong, but I think Apple stays with $999 for this round.
Score: 4 Votes (Like | Disagree)
narenh Avatar
8 months ago
Given the credulity Macrumors demonstrates every year with this rumor, it makes more sense to believe that Apple “leaks” the $100 price increase just to set expectations so people are pleasantly surprised when the price doesn’t increase
Score: 4 Votes (Like | Disagree)
Related Apple News: Sport | News | Business | Buyers Guide | Health