iPhone 17 Models May See $50 Price Hike, Says Jefferies

Apple is expected to implement a $50 price increase across its iPhone 17 lineup when the new models launch in September as a way to offset rising component costs and China tariffs, according to a new investor note by Jefferies analyst Edison Lee.

iPhone 17 Pro on Desk Centered 1
The price hike is expected across all iPhone 17 models, including the regular iPhone 17, iPhone 17 Air (replacing the Plus model), iPhone 17 Pro, and iPhone 17 Pro Max. Current iPhone models range from the base iPhone 16 starting at $799 to the iPhone 16 Pro Max at $1,199.

The analyst's prediction came as it gave AAPL stock a Hold rating, citing strong iPhone sales in the second quarter of 2025. U.S. telecommunications companies reported a 22% year-on-year equipment growth, their highest in six quarters, according to the analyst's note.

The Wall Street Journal reported in May that Apple was considering raising prices for its upcoming iPhone 17 models. The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China.

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Top Rated Comments

BBCWatcher Avatar
14 weeks ago
How about bumping the base storage to 256GB along with the $50 price hike?
Score: 39 Votes (Like | Disagree)
roncron Avatar
14 weeks ago
Econ professor here.

Nobody likes paying higher prices for iPhones, but here's another perspective:

The base iPhone has had the same $799 MSRP since the iPhone 12 in 2020. (The iPhone 11 started at $699.)

The iPhone Pro has had the same $999 MSRP since the iPhone 11 Pro in 2019. Before that, there were no phones named "iPhone Pro," but the iPhone X (2017) and iPhone XS (2018) were the "Pro" iPhones of their time, and their MSRP's were $999 each.

During all these years, production costs have risen. And you'll remember that the pandemic disrupted supply chains in 2020-2022, and most other goods with semiconductor chips experienced shortages and/or big price increases.

Thanks to inflation, the $999 we paid for the iPhone 16 Pro last year was a lot cheaper in purchasing power terms than the $999 we paid for the iPhone 11 Pro in 2019.

If Apple raises prices of the iPhone 17 models by $50 each, they will still be cheaper in purchasing power terms than the iPhone 12 through iPhone 15 models.
Score: 27 Votes (Like | Disagree)
unregbaron Avatar
14 weeks ago
Trump is so good at lowering prices.
Score: 24 Votes (Like | Disagree)
chineseguy38 Avatar
14 weeks ago
Great, using cheaper aluminium instead of titanium and charging more. Tim Apple just wants more money in his pocket. ?
Score: 21 Votes (Like | Disagree)
Dwalls90 Avatar
14 weeks ago
Thank you, Trump!
Score: 16 Votes (Like | Disagree)
foobarbaz Avatar
14 weeks ago
Will be curious about Euro prices. According to exchange rate developments they should actually decrease. I bet they won't and we'll pay the Trump prices, too. In fact, Apple might even increase them for optics, because they are afraid to visibly pass along the tarif costs.
Score: 16 Votes (Like | Disagree)