Oops: Apple's Latest Billboard Features Phallic Design

Apple has a new 'Shot on iPhone' billboard design that combines ‌iPhone‌ photography with iPad sketches, but as one Reddit user noticed, the result is decidedly phallic.

apple billboard
The billboard was shared on the Miami subreddit earlier this month, and highlighted by the Miami New Times earlier today. The design features a photo of a shark along with a cartoon scuba diver that has an oversized finger because of the perspective, leading the Miami New Times to wonder "Did Apple Put a Giant Phallic Symbol on I-95?"

The billboard is above Miami's I-95 freeway, and it is around 15 feet in length, so it hasn't escaped the notice of motorists. The cartoon is part of Apple's Shot on iPhone, Drawn on iPad series that features creations from eight artists. Up close, the shark, scuba diver, and octopus combo are clear, but it's a little hard to tell what's going on from further away.

Apple's billboard has been up for over a week, plus the design has been shared on Instagram, so Apple may be planning to ignore those who see more than a simple scuba diver in the drawing.

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Top Rated Comments

macduke Avatar
27 weeks ago
"Colonel, you better take a look at this billboard."

"What is it, son?"

"I don't know sir, but it looks like a giant..."

"Dick!"

"Yeah?"

"Take a look out of starboard."

"Oh my god it looks like a huge..."

"Pecker!"

"Oh, where?"

"Wait, that's not a wood pecker, it looks like someone's..."

"Privates! We have reports of an unidentified painted billboard. It has a long, smooth shaft. Complete with..."

"Two balls!" What is that? That looks just like an enormous..."

"Wang! Pay attention."

"I was distracted by that enormous painted..."

"Willie!"

"Yeah?"

"What's that?"

"Well it looks like a giant..."

"Johnson!"

"Yes sir?"

"Call Tim Cook, we've got a code PEN 15!"
Score: 58 Votes (Like | Disagree)
Amazing Iceman Avatar
27 weeks ago
This happens when you hire Disney artists. They are famous for this kind of designs.
Score: 56 Votes (Like | Disagree)
klasma Avatar
27 weeks ago
It’s a pretty bad billboard ad either way. Hard to discern what it’s supposed to represent, and why it should particularly impress anyone.
Score: 35 Votes (Like | Disagree)
kycophpd Avatar
27 weeks ago
anything can be a phallic design if you're brave enough
Score: 26 Votes (Like | Disagree)
Yrmmont Avatar
27 weeks ago
Some things are exactly what they appear to be and shouldn't be overanalyzed for deeper interpretation.

As Freud said, “sometimes a cigar is just a cigar.”
Score: 26 Votes (Like | Disagree)
MacUserFella Avatar
27 weeks ago
First they were advertising Samsung, now they’re advertising dihs?! Sounds like Apple needs a new marketing team
Score: 22 Votes (Like | Disagree)