Apple Now Wants to Buy Streaming Rights for Formula 1 Racing

Following the success of "F1: The Movie," Apple now wants to buy the streaming rights to the Formula One World Championship itself, according to The Financial Times.

Apple TV F1
The company is now apparently in active talks to acquire the rights to stream Formula 1 in the United States. The move comes amid the success of "F1: The Movie," which is Apple's first major box office hit, earning over $300 million globally already.

The move puts Apple in competition with Disney, which is Formula 1's current American broadcaster, via its subsidiary ESPN. ESPN had exclusivity to negotiate a renewal deal without competition from other bidders until last year, and the process is now open to rivals.

Disney pays $85 million per year for the rights, and Formula 1 also charges fans directly for its own streaming service. Liberty Media, Formula 1's U.S. owners, hope that the Apple Original Film and Netflix's "Drive to Survive" documentary has increased the value of Formula 1.

Formula 1 viewership doubled from 554,000 to around 1.1 million in 2024, rising further to 1.3 million in the first 10 events tis year. The next U.S. Formula 1 streaming deal could now be worth in excess of $121 million a year—a considerable increase.

Apple moved into live sports streaming in 2022, and now streams Major League Baseball and Major League Soccer on Apple TV+, so adding Formula 1 to its portfolio is highly plausible. Following its run in theaters, "F1: the Movie" is expected to become available on ‌Apple TV‌+ later in 2025.

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Top Rated Comments

CarlJ Avatar
23 weeks ago
When I first read the title, for a moment, I thought they were talking about bidding for the streaming rights for the movie they just made, and I was very confused.
Score: 12 Votes (Like | Disagree)
Davehaslanded Avatar
23 weeks ago

This seems at odds with Apple’s environmental marketing.
F1 is a big driver of carbon neutrality. The engines are the most efficient hybrids in history. Next year they are moving all of the vehicles to carbon capture based fuels.
Score: 12 Votes (Like | Disagree)
klasma Avatar
23 weeks ago
This seems at odds with Apple’s environmental marketing.
Score: 10 Votes (Like | Disagree)
hieranonymous Avatar
23 weeks ago
This feels kinda impulsive on Apple’s part just because they finally have a hit movie.
Score: 9 Votes (Like | Disagree)
Mazda 3s Avatar
23 weeks ago

I don't see the appeal in F1 at all. Weird pick.
And I don’t see the appeal in soccer (or futbal, whatever you want to call it). But different strokes for different folks.

At least for me, I have grown up around automobiles my entire life. I’m enamored with them, drive them everyday. Going fast is an inherent thrill, especially with sports cars. F1 is all of that amped up to 1,000.
Score: 9 Votes (Like | Disagree)
breenmask Avatar
23 weeks ago
I don't see the appeal in F1 at all. Weird pick.
Score: 5 Votes (Like | Disagree)