Apple has marked as private its day-old The Parent Presentation video on YouTube, meaning that it is no longer available to watch.
Apple has also moved The Parent Presentation to the bottom of its College Students page, effectively burying it. When we reported on the marketing campaign yesterday, the presentation was prominently featured at the top of the page.
It is unclear why Apple is suddenly hiding the ad, or if it will return. Apple did not immediately respond to our request for comment.
On social media, some people said that the ad was cringe or gross, so perhaps Apple pulled the video due to overly negative reception. To be clear, this is merely speculation, and there were others who found humor in the video.
The Parent Presentation is a customizable slideshow that explains why a Mac is a useful tool in college. The presentation is available to download for free in PowerPoint, Keynote, and Google Slides formats. Students can customize the presentation slides, and then show it to their parents to convince them to buy them a Mac.
In an accompanying YouTube video shared by Apple, comedian Martin Herlihy showed a group of high school students how to effectively use The Parent Presentation.
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
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Tuesday October 28, 2025 1:07 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas.
The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Monday October 27, 2025 9:15 am PDT by Tim Hardwick
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
Thursday October 30, 2025 4:42 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Tuesday October 28, 2025 1:21 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week.
The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included.
macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
Wednesday October 29, 2025 7:13 am PDT by Tim Hardwick
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Tuesday October 28, 2025 5:27 am PDT by Tim Hardwick
Apple is preparing to bring support for its digital car key feature to Jetour vehicles, according to evidence uncovered on Apple's backend by MacRumors contributor Aaron Perris.
Introduced in 2022, Car Keys allows an iPhone or Apple Watch to unlock a vehicle through the Wallet app. A digital version of a car key is stored in Wallet, and unlocking can be done by holding an Apple Watch or...
I see the marketing missteps are continuing to occur.
This feels like an area of the company that needs to be examined and reformed.
I still can’t believe that horrendous “Forgot my husband’s birthday. Let me have my iphone make a photo slideshow birthday gift.” AD ever made it out to public eyes.
Here's why the ad doesn't work: It features a shady salesman. The implication is that you have to be shady to convince someone to buy a Mac (which makes no sense given that Apple arguably makes the best laptops, with the highest quality hardware and OS). The tone of the ad is off base relative to the real-world value proposition of a Mac.
The "presentation" is reminiscent of other shady sales pitches, like selling timeshares or any disreputable door-to-door business of the past (expensive vacuums, magazine subscriptions, etc).
I understand it's trying to be funny (and I also found the comedian to be funny), but the tone and connotation of the ad don't align with Apple's brand. Don Draper would not have greenlit this.
These days, every misstep at Apple seems to stem from poor leadership. After 42 years as a loyal customer, I no longer feel the same about the company. While they still build the best mousetraps compared to the competition, my opinion of the company now plays a role in my purchasing decisions.
