New Apple Arcade Ad Features SpongeBob, Pac-Man, Sonic, and More - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

New Apple Arcade Ad Features SpongeBob, Pac-Man, Sonic, and More

Hold that train! The latest Apple Arcade ad shared today features SpongeBob SquarePants, Sonic the Hedgehog, Pac-Man, Hello Kitty, and many other popular characters, who are all quickly trying to board a departing train at a station.


The idea behind the ad is that Apple Arcade provides you with access to hundreds of games on the go, right on your iPhone, with a single subscription.

"Bring hundreds of games with you," says Apple. "Fun for all. All on iPhone."

Accessible through the App Store, Apple Arcade is a subscription-based service that provides access to hundreds of games across the iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, all free of ads and in-app purchases. In the U.S., Apple Arcade costs $6.99 per month, and it is bundled with other Apple services in all Apple One plans.

Apple Arcade is also prominently featured in Apple's new Games app.

Popular Stories

iPhone 17 Pro Stickers Ad

Apple Covers iPhone 17 Pro in Stickers in New Ad

Thursday April 16, 2026 8:25 am PDT by
In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers. The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization....
youtube iphone apple watch health ad 2026

New Apple Ad Sells the iPhone and Apple Watch Health Pairing

Thursday April 23, 2026 11:18 am PDT by
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health. Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
Netflix Smaller 2

Netflix Launches Free Kids Gaming App to Compete With Apple Arcade

Monday April 6, 2026 11:32 am PDT by
Netflix today launched a new Netflix Playground app designed for kids who are eight and under. Playground offers a selection of games with popular characters from shows like Sesame Street and Peppa Pig, with no ads and no in-app purchases. Playground is included in all Netflix memberships, and it is an expansion of the existing gaming options that Netflix offers. Netflix has had games...

Top Rated Comments

12 months ago
I guess Apple is going to keep leaning towards the young kid demographic. I feel Apple Arcade has evolved into a service to help parents babysit their kids at this point.

A game I'd actually play myself comes out on Apple Arcade once every 1-2 years. Since it's so infrequent and it doesn't seem like it'll change, I actually hope games I like come out as premium paid games. That is, fully paid upfront without in-app purchases (not even the whole free trial thing, then unlock and download the full game as an IAP), no ads, no collecting your data to sell, etc.
Score: 5 Votes (Like | Disagree)
12 months ago
Interesting ad. But besides very few games, Apple Arcade is lacking good quality games. Hope it will change in the future and some very good games are added.
Score: 3 Votes (Like | Disagree)
ipedro Avatar
12 months ago
Love to see Apple get behind fun games for the rest of us. I'm not a big gamer but I like to sit back and enjoy some casual games every now and then. Arcade is great because there are no fake "free" games, no in-app purchases, just fun.
Score: 3 Votes (Like | Disagree)
12 months ago

Hold that train! The latest Apple Arcade ad ('//www.youtube.com/watch?v=LqCF5ikzy9w') shared today features SpongeBob SquarePants, Sonic the Hedgehog, Pac-Man, and many other popular characters, who are all quickly trying to board a departing train at a station.



The idea behind the ad is that Apple Arcade provides you with access to hundreds of games on the go, right on your iPhone, with a single subscription.

"Bring hundreds of games with you," says Apple. "Fun for all. All on iPhone."

Accessible through the App Store, Apple Arcade is a subscription-based service that provides access to hundreds of games across the iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, all free of ads and in-app purchases. In the U.S., Apple Arcade costs $6.99 per month, and it is bundled with other Apple services in all Apple One plans.

Apple Arcade is also prominently featured in Apple's new Games app ('https://www.macrumors.com/2025/06/09/apples-new-games-app/').

Article Link: New Apple Arcade Ad Features SpongeBob, Pac-Man, Sonic, and More ('https://www.macrumors.com/2025/06/18/apple-arcade-hold-that-train-ad/')
I wish they'd start featuring arty games for an older audience again. The never-ending stream of kids' games is becoming rather tiresome
Score: 2 Votes (Like | Disagree)
iDento Avatar
12 months ago

It seems that way, for sure
Sigh, if only we’re kids again.
Score: 1 Votes (Like | Disagree)
Related Apple News: Ipad | World News | Reviews | Sport | Mac