YouTube Tests New Two-Person Premium Subscription Plan

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YouTube has started testing a new two-person Premium subscription tier in some countries, offering a more affordable option for pairs of users who want ad-free viewing without committing to a full family plan (via Money Control).

General YouTube Feature Redux
The pilot program is currently limited to India, France, Taiwan, and Hong Kong, with no immediate word on whether the tier will expand to other regions like the United States.

"We're experimenting with new ways to provide greater flexibility and value to our YouTube Premium subscribers, including offering a two-person Premium plan option, allowing two people to share a subscription at a reduced cost," a YouTube spokesperson confirmed in a statement to TechCrunch.

Similar to Spotify's Duo plan, the new tier is designed for two people living at the same address who want Premium benefits such as ad-free viewing and background play.

The test appears to be part of YouTube's efforts to diversify its subscription offerings and potentially recover subscribers who may have canceled after recent price increases.

The test follows YouTube's March rollout of Premium Lite, a lower-cost tier that offers ad-free viewing without YouTube Music access or certain other Premium features. The Lite plan is currently available in the United States, Australia, Germany, and Thailand.

Tag: YouTube

Top Rated Comments

Dr McKay Avatar
Dr McKay
10 months ago
If it’s cheaper than the family plan that works for me, currently paying for that but only have 2 people in it when you can have 5.
Score: 8 Votes (Like | Disagree)
tizeye Avatar
tizeye
10 months ago
Ads just go on my “Do no buy list”. That is an expansion of what started with spam calls ignoring the Do Not Call registry and slamming me with stuff had no intention of buying, or if and when I did, they were at the bottom of the list with their competitor having higher priority. Now if that could become a national movement where slamming unwanted or inappropriate ads in you face was the kiss of death, would re-define ad policy.
Score: 7 Votes (Like | Disagree)
BSoares Avatar
BSoares
10 months ago
This would be very welcomed. Especially if the price makes sense and doesn’t cost almost the same as family plan. I would also like to pay less and get just YouTube ad free instead of giving me YouTube music as well which I never use.
Score: 6 Votes (Like | Disagree)
H3boy Avatar
H3boy
10 months ago

It's too expensive for what it is.
The content isnt as good as streaming services that cost a little more.

and most content they didnt make or buy...
I think you're missing the point of youtube. It is not like other streaming platforms and never will be. You're comparing apples to oranges.
Score: 5 Votes (Like | Disagree)
iObama Avatar
iObama
10 months ago

I think you're missing the point of youtube. It is not like other streaming platforms and never will be. You're comparing apples to oranges.
That part. I've cancelled all other streaming services, but I'll never cancel YouTube.
Score: 4 Votes (Like | Disagree)
wbeasley Avatar
wbeasley
10 months ago
It's too expensive for what it is.
The content isnt as good as streaming services that cost a little more.

and most content they didnt make or buy...
Score: 4 Votes (Like | Disagree)
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