Apple Launches 'Surveyor' App for Apple Maps Data Collection

Apple today launched a new app called Surveyor, which is designed to allow users to collect data like images of street signs and roadside details to improve Apple Maps.

The app is not public facing and appears to be for use with companies that Apple partners with to assign mapping tasks. Downloading the app and opening it up directs users to "Open Partner App" to choose a task. Tapping on the option launches another app called Premise.

Premise is a company that lets people earn rewards by "completing simple tasks." The Premise app is described as a task marketplace that provides money for taking surveys, sharing local information like construction zones or grocery pricing, or taking pictures of city locations.

Strings in Apple's Surveyor app found by MacRumors suggest that once assigned a mapping task by the Premise app, Premise users will be instructed to attach an iPhone to a mount, rotate the ‌iPhone‌ to landscape orientation, and capture images along a route while driving using the Surveyor app.

The Surveyor app says that images are being captured of items along the road like signs and traffic lights, location and data about physical features sent to Apple to "precisely place objects on the map."

Premise is not listed as an ‌Apple Maps‌ partner in Apple's mapping data information, but the app suggests that Apple is using data collected by Premise users for the purpose of keeping small details in ‌Apple Maps‌ up to date.