As the wait continues for Apple's long-rumored, fourth-generation iPhone SE, French electronics retailer Boulanger has prematurely published a product listing for a "new" model of the iPhone SE. The placeholder page says the device is "coming soon," but it offers no further information, and the price shown is obviously not real.
The listing was spotted by a reader of the French technology news website Numerama. It is unclear if Boulanger has received a heads up from Apple that a new iPhone SE is coming, or if the placeholder page was created in light of rumors.
While the page does not reveal anything specific, it is yet another sign that a new iPhone SE is seemingly coming soon. Unfortunately, it seems like the rumored timeframe has shifted slightly. Bloomberg's Mark Gurman said the new iPhone SE was "coming this week," but he has since said it "should be announced by next week."
Whenever the new iPhone SE is finally announced, it is rumored to feature a 6.1-inch OLED display, Face ID, a USB-C port, a single 48-megapixel rear camera, and the first Apple-designed 5G modem. With a rumored A18 chip, along with a rumored 8GB of RAM, the device is also expected to support Apple Intelligence.
Apple has yet to schedule an event in 2025, so the new iPhone SE will likely be announced in a press release published on the Apple Newsroom website.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
All I need to know at this point, to consider upgrading my 2020 SE is who much is it going to cost. Apple really screwed the pooch when they priced the VisionPro at $3,499. It would have been better for sales if they'd dropped some features and sold it for $1,999. It's too late for this new SE, since it's already in production, but Apple should heed that advice going forward. SE buyers don't want to pay for features they don't need, and probably won't ever use.
