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Apple Announces Japanese New Year Promotion With Exclusive AirTag

Apple today announced the upcoming launch of its annual New Year promotion in Japan, providing customers with a free Apple gift card worth up to ¥30,000 with the purchase of eligible Apple devices.

apple japan promotion 2025
Customers in Japan can get an Apple gift card when shopping at Apple from January 2 to January 5, and as a bonus, the first 50,000 people to purchase an iPhone 15, iPhone 14, or iPhone SE will get an exclusive Year of the Snake AirTag.

Apple is offering up to ¥11,000 for an iPhone purchase, up to ¥30,000 when buying a MacBook Air, up to ¥15,000 for a current-generation iPad, iPad Air, or iPad Pro, ¥11,000 for an Apple Watch, and up to ¥12,000 for AirPods Max, AirPods 4, or AirPods Pro 2. Apple is also offering gift cards alongside the purchase of the Apple TV, select Beats headphones, and select Apple accessories, with full details available on Apple's Japan website.

According to Apple's Terms and Conditions for the promotion, it is only available to customers who make a purchase in a retail store or through the website, and not through the Apple Store app.

Related Roundup: AirTag
Buyer's Guide: AirTag (Buy Now)

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Top Rated Comments

18 months ago

Get excited, everyone, for the ALL NEW AirTag! AirTag is known for best-in-class location while maintaining industry-leading privacy protections. Now, AirTag has an ALL NEW design, EXCLUSIVE to our customers in Japan. This takes the AirTag to a whole new level and we think you're gonna love it. We can't wait to show you the incredible products like the ALL NEW AirTag that are in the pipeline!
Trying hard to diss Apple? It's just a nice exclusive AirTag design for Japan's New Year's Eve Promotion, that's all. Relax.
Score: 10 Votes (Like | Disagree)
75Batt Avatar
18 months ago

Trying hard to diss me? It's just a joke, that's all. Relax.
Jokes are supposed to be funny
Score: 6 Votes (Like | Disagree)
timborama Avatar
18 months ago
Good way to unload soon-to-be-outdated AirTags.
Score: 4 Votes (Like | Disagree)
18 months ago

Trying hard to diss me? It's just a joke, that's all. Relax.
Jokes are supposed to be funny though.
Score: 3 Votes (Like | Disagree)
18 months ago
The new special edition AirTags are nice. Would have been good if it were offered while purchasing any Apple product and not just the iPhone 15/14 or the SE.
Score: 1 Votes (Like | Disagree)
timborama Avatar
18 months ago

Hold on a second: when people find out they can't disable the speakers in the new AirTags, the "outdated" ones will be selling at a premium on eBay. I have 4 spare ones, and I'll sell them to you right now for $100/each!
I have some beachfront property I’ll sell you for $1M.
Score: 1 Votes (Like | Disagree)
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