$99 Apple TV Might Make a Comeback Next Year
A new Apple TV streaming box is rumored to launch next year, and there is a possibility that the device's U.S. pricing will start at just $99.
Shortly after the current Apple TV 4K model launched in October 2022, Apple supply chain analyst Ming-Chi Kuo predicted that the next Apple TV would be "more affordable" than the current model. He said a "sub-$100 price" would be the "sweet spot" for the Apple TV, but exact pricing for the next model remains to be seen.
Both the 2010 and 2012 versions of the Apple TV were priced at $99 in the U.S. at launch, and Apple eventually lowered the price of the 2012 model to $69, so there is precedent for a sub-$100 Apple TV that would better compete with lower-priced streaming devices like the Google TV Streamer, which costs $99.99. Amazon and Roku have even cheaper streaming stick options starting as low as $24.99 on sale.
In the U.S., the current Apple TV starts at $129 with 64GB of storage, and a 128GB model with an added Ethernet port is available for $149.
Rumored features for the next Apple TV include a faster A-series chip and Wi-Fi 6E support.
A built-in camera has also been rumored for a future Apple TV model. tvOS 17 added a FaceTime app to the Apple TV, allowing for users to have video calls by using the rear camera on a connected iPhone or iPad. If the Apple TV gained a built-in camera, users would no longer need to rely on an external device for video calls on the TV.
It is unclear exactly when in 2025 the new Apple TV will be released.
Popular Stories
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple's first foldable iPhone will feature relocated volume buttons, an all-black camera plateau, a smaller Dynamic Island, and more, according to design leaks from a known Weibo leaker.
The user known as "Instant Digital" today claimed to share several key details about the design of the foldable iPhone:
The volume buttons will be located on the top edge of the device, aligned to the...
