Apple Highlights Using AirPods Pro 2 as Hearing Aid in Heartwarming Holiday Season Ad

Apple today shared its annual holiday season ad, and it's a tearjerker. The video is titled "Heartstrings" and highlights the new hearing aid feature on AirPods Pro 2 with a heartwarming father-and-daughter moment on Christmas morning.


"For so many of us, sound and how we hear shape how we connect to the world around us," said Apple, in the video description. "Yet, people with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they're living with hearing loss and without the assistance they need."

Apple's clinical-grade hearing aid feature on AirPods Pro 2 is still rolling out around the world. It is currently available in the U.S., Germany, Ireland, the Netherlands, Poland, Portugal, Sweden, Switzerland, Japan, Singapore, New Zealand, and select other countries. The feature requires AirPods Pro 2 with firmware version 7B19 or newer, paired with a compatible iPhone or iPad running iOS 18.1 or iPadOS 18.1 or later.

AirPods Pro 2 also gained hearing test and hearing protection features in select countries.

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Foldable Thumb

First Foldable iPhone Design Details Revealed

Monday February 2, 2026 7:19 am PST by
Apple's first foldable iPhone will feature relocated volume buttons, an all-black camera plateau, a smaller Dynamic Island, and more, according to design leaks from a known Weibo leaker. The user known as "Instant Digital" today claimed to share several key details about the design of the foldable iPhone: The volume buttons will be located on the top edge of the device, aligned to the...

Top Rated Comments

Hopefully Smarter Avatar
16 months ago

Why didn't anyone tell Dad that there are actual hearing aids available? :D I mean no sane person would solely rely on Apple AirPods to improve their hearing. And unlike sleep apnea you actually know that you are hard of hearing.
they did. He didn’t hear them. /s
Score: 20 Votes (Like | Disagree)
Grimace Avatar
16 months ago
I definitely cried. The muffled perspective followed by the clear voices is powerful
Score: 14 Votes (Like | Disagree)
Godspeed8230 Avatar
16 months ago
Why didn't anyone inform poor Dad that there are hearing aids available? :D
Score: 12 Votes (Like | Disagree)
Alwaysfindsaway Avatar
16 months ago
I’m not crying, you are!!
Score: 10 Votes (Like | Disagree)
phenste Avatar
16 months ago
yall in the comments always find a way to be ****ing gross about this and I’ll never understand it. Apple made OTC hearing aids for $250 (that also happen to be…AirPods…) and it’s a fantastic thing. they’re far from perfect; I don’t remember any first-gen Apple product ever being perfect. forgive me for continuing to be a pest in these threads when hearing loss is an issue that’s deeply affected several of the closest people in my life + I can see decades-out the potential this has to change the course of an actual epidemic the entire world is facing, in a culture where everything is loud for the sake of being loud.

happy Thanksgiving yall, grateful to live in a timeline where I own a product that does double-time as hearing protection and hearing aids. I’ll continue to wear them the same way I wore my Watch every day from day-one; being the dork who normalizes wearable tech is fun if you just lean into it. especially when the main purpose of that wearable becomes health.

?‍?
Score: 8 Votes (Like | Disagree)
JippaLippa Avatar
16 months ago
Lots of videos from Apple, this year.
By the way this was so heartwarming.
Score: 7 Votes (Like | Disagree)