Amazon this week is discounting a collection of Apple Watch models, including the new Series 10 and Black Ultra 2 devices.
Apple Watch Series 10
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
You can get the 42mm GPS Apple Watch Series 10 for $374.28, down from $399.00. This price is available in the Rose Gold Aluminum with Plum Sport Loop model, but there are also a few devices at only a few dollars higher. This price range remains the lowest we've seen the Series 10 drop to date.
The 46mm GPS Apple Watch Series 10 is available for $402.91 in the Jet Black Aluminum with Black Sport Band color, down from $429.00. Similar to the smaller model, you can find a few more models on sale on Amazon right now for just a few dollars more, including the Rose Gold and Silver Aluminum options.
Amazon has the Apple Watch Ultra 2 in Black Titanium for $734.89, down from $799.00 in multiple band styles. This is an overall second-best price on the Black Apple Watch Ultra 2, but it's just about $5 higher when compared to the all-time low price we tracked over Prime Day.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
