Apple Blog iMore Shutting Down: 'One More Thing… Goodbye'

by

Apple-focused publication iMore on Wednesday sadly announced that it will no longer be publishing new content on its website. Existing content published by the website will remain available indefinitely, it said.

iMore Logo Large
"iMore leaves the stage at a pivotal crossroads for online publishing, where the battle for readers' time and attention is more demanding than ever before, and the aforementioned AI advances and search discovery methods further complicate the playing field," wrote iMore's final editor-in-chief Gerald Lynch, in a farewell blog post.

iMore is the second well-known technology website owned by Future PLC to be shuttered in as many months, following AnandTech in August. In a financial disclosure today, the company announced that it is closing a "number of non-core or low to no growth assets," including a "small number of print and digital brands."

Future PLC also owns Android Central, TechRadar, Tom's Guide, Windows Central, and more.

iMore's History

The website that eventually became iMore has operated under various names for over 17 years. The site originally launched as PhoneDifferent.com in 2007, merged with and took the name of TheiPhoneBlog.com in 2008, and abbreviated its domain name to TiPb.com in 2010. In 2012, the website rebranded as iMore.

iMore has been home to a number of well-known technology journalists over the years, including Dieter Bohn, Rene Ritchie, Serenity Caldwell, and many others. Bohn went on to become a founding member of The Verge in 2011, and he now works at Google. Ritchie left iMore in 2020 after 12 years at the website, and he now works for YouTube. Caldwell worked for iMore between 2014 and 2018, and she now works at Apple.

Ritchie was an especially prominent voice at iMore, having published numerous op-eds about Apple products over his years at the website.

iMore had a dedicated team of writers in more recent years, including Lynch, Lory Gil, Stephen Warwick, Joe Wituschek, Oliver Haslam, Tammy Rogers, John-Anthony Disotto, Daryl Baxter, James Bentley, Karen Freeman, and others.

From one Apple blog to another, we wish the iMore team past and present all the best.

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Read Full Article • 90 comments
Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
Read Full Article • 35 comments
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
Read Full Article • 79 comments
Apple Foldable Thumb

Leak Reveals Foldable iPhone Details

Monday December 15, 2025 9:09 am PST by
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station. According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
Read Full Article • 157 comments
iOS 26

iOS 26.3 Beta 1 Features: What's New So Far

Monday December 15, 2025 4:23 pm PST by
Apple is testing iOS 26.3, the next version of iOS 26 that will launch around January. Since iOS 26.3's testing is happening over the holidays, it is a smaller update with fewer features than we've seen in prior betas. We've rounded up what's new so far, and we'll add to our list with subsequent betas if we come across any other features. Transfer to Android Apple is making it simpler...
Read Full Article • 42 comments
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
Read Full Article • 111 comments
airpods max 2024 colors

AirPods Max 2 Likely to Offer These 10 New Features

Monday December 15, 2025 7:41 am PST by
Apple released the AirPods Max on December 15, 2020, meaning the over-ear headphones launched five years ago today. While the AirPods Max were updated with a USB-C port and new color options last year, followed by support for lossless audio and ultra-low latency audio this year, the headphones lack some of the features that have been introduced for newer generations of the regular AirPods and the ...
Read Full Article • 36 comments
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Read Full Article • 82 comments

Top Rated Comments

jonnyb098 Avatar
jonnyb098
16 months ago
They went downhill after Renee Ritchie left. I used to be a huge fan
Score: 38 Votes (Like | Disagree)
AppleTO Avatar
AppleTO
16 months ago
TBH, I've never even heard of them until now.
Score: 28 Votes (Like | Disagree)
WarmWinterHat Avatar
WarmWinterHat
16 months ago
I've been aware of that site for years, but can't think of a time I visited.
Score: 19 Votes (Like | Disagree)
SantaFeNM Avatar
SantaFeNM
16 months ago
And naive me thought Tom owned Tom's Guide. ?‍♂️
Score: 18 Votes (Like | Disagree)
loopy123 Avatar
loopy123
16 months ago
I predict the next well known Apple site to go dark will be AppleInsider. Their content has gone downhill lately and they have been resorting to click-bait headlines. Their reviews are becoming "spec-battles" as it is clear they do not actually have hardware in their hands.
Score: 17 Votes (Like | Disagree)
coffeemilktea Avatar
coffeemilktea
16 months ago

"iMore leaves the stage at a pivotal crossroads for online publishing, where the battle for readers' time and attention is more demanding than ever before, and the aforementioned AI advances and search discovery methods further complicate the playing field," wrote iMore's final editor-in-chief Gerald Lynch, in a farewell blog post.
I think the real culprit was less "AI and search discovery," and more that the articles felt weirdly short and bland, the website wasn't particularly pleasant to look at, and hardly anyone ever commented on anything that got posted.

Whatever faults MacRumors may or may not have, at least it's actually enjoyable to read, and the engagement here is crazy high. ?
Score: 13 Votes (Like | Disagree)
Read All Comments