Apple Shares Videos Showcasing iPhone 16 Pro With Apple Intelligence

Ahead of iPhone 16 pre-orders starting on Friday, Apple has shared three videos touting the benefits of iPhone 16 Pro with Apple Intelligence, with special reference to the Mail app, Photos app, and enhanced Siri.

email summary apple intelligence
Apple describes the trio of short videos, all of which star English actor Isabella Ramsey, in the following way:

  • Custom memory: Create a custom memory movie by entering a description in Photos, and Apple Intelligence will find the best photos and videos to craft a storyline with its own narrative arc.
  • Email summary: Tap to reveal a summary of a long email in the Mail app and cut to the chase. You can also view summaries of emails right from your inbox.
  • More personal Siri: Equipped with awareness of your personal context, the ability to take action in and across apps, and richer language understanding, Siri will be able to assist you like never before.




Apple plans to introduce the first Apple Intelligence features with the release of iOS 18.1, which is expected to launch in October. Among the new capabilities are writing tools for generating and summarizing text, as well as a feature that provides concise summaries of notifications.

The Messages app will gain the ability to suggest replies, while a new function will allow users to record and transcribe phone calls. The Photos app will benefit from a new "Clean Up" tool, which is designed to swiftly remove unwanted objects from images.

Apple plans to make the Image Playground feature for generating images and the Genmoji feature for generating custom emoji available in iOS 18.2, which will likely be released in December.

Related Forum: iPhone

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Foldable Thumb

First Foldable iPhone Design Details Revealed

Monday February 2, 2026 7:19 am PST by
Apple's first foldable iPhone will feature relocated volume buttons, an all-black camera plateau, a smaller Dynamic Island, and more, according to design leaks from a known Weibo leaker. The user known as "Instant Digital" today claimed to share several key details about the design of the foldable iPhone: The volume buttons will be located on the top edge of the device, aligned to the...

Top Rated Comments

JippaLippa Avatar
18 months ago
I honestly found them a little cringe, this time.
I have seen better short ads from Apple, in the past.
Score: 27 Votes (Like | Disagree)
Arran Avatar
18 months ago
The first two are promoting inauthentic behavior. Not good.

If you forget someone‘s name, apologize and ask them again. If you didn’t read their email, be honest and say so. Both are more human, more genuine, and, while slightly awkward at first, will build healthier relationships.

The third video? I wasn’t sure what that was all about. But it didn’t condone faking it. Better, I guess.
Score: 26 Votes (Like | Disagree)
zombierunner Avatar
18 months ago
this is marketing for gen z brain rot edition
Score: 24 Votes (Like | Disagree)
Khojmdn Avatar
18 months ago
Are they getting desperate this year?
Score: 21 Votes (Like | Disagree)
AndiG Avatar
18 months ago

I honestly found them a little cringe, this time.
I have seen better short ads from Apple, in the past.
Just "a little" cringe??? Without sound, it could be an ad for a horror movie.
Score: 17 Votes (Like | Disagree)
fooyork Avatar
18 months ago
People are going to wonder where all these new features are when they set up their new 16 or 16 Pro... I don't really think Apple should be advertising these features as they won't start to roll out until next month, and some of the Siri improvements wont be available until at some point in 2025!
Score: 15 Votes (Like | Disagree)