Apple Shares Videos Showcasing iPhone 16 Pro With Apple Intelligence - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares Videos Showcasing iPhone 16 Pro With Apple Intelligence

Ahead of iPhone 16 pre-orders starting on Friday, Apple has shared three videos touting the benefits of iPhone 16 Pro with Apple Intelligence, with special reference to the Mail app, Photos app, and enhanced Siri.

email summary apple intelligence
Apple describes the trio of short videos, all of which star English actor Isabella Ramsey, in the following way:

  • Custom memory: Create a custom memory movie by entering a description in Photos, and Apple Intelligence will find the best photos and videos to craft a storyline with its own narrative arc.
  • Email summary: Tap to reveal a summary of a long email in the Mail app and cut to the chase. You can also view summaries of emails right from your inbox.
  • More personal Siri: Equipped with awareness of your personal context, the ability to take action in and across apps, and richer language understanding, Siri will be able to assist you like never before.




Apple plans to introduce the first Apple Intelligence features with the release of iOS 18.1, which is expected to launch in October. Among the new capabilities are writing tools for generating and summarizing text, as well as a feature that provides concise summaries of notifications.

The Messages app will gain the ability to suggest replies, while a new function will allow users to record and transcribe phone calls. The Photos app will benefit from a new "Clean Up" tool, which is designed to swiftly remove unwanted objects from images.

Apple plans to make the Image Playground feature for generating images and the Genmoji feature for generating custom emoji available in iOS 18.2, which will likely be released in December.

Related Forum: iPhone

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

JippaLippa Avatar
20 months ago
I honestly found them a little cringe, this time.
I have seen better short ads from Apple, in the past.
Score: 27 Votes (Like | Disagree)
Arran Avatar
20 months ago
The first two are promoting inauthentic behavior. Not good.

If you forget someone‘s name, apologize and ask them again. If you didn’t read their email, be honest and say so. Both are more human, more genuine, and, while slightly awkward at first, will build healthier relationships.

The third video? I wasn’t sure what that was all about. But it didn’t condone faking it. Better, I guess.
Score: 26 Votes (Like | Disagree)
zombierunner Avatar
20 months ago
this is marketing for gen z brain rot edition
Score: 24 Votes (Like | Disagree)
20 months ago
Are they getting desperate this year?
Score: 21 Votes (Like | Disagree)
AndiG Avatar
20 months ago

I honestly found them a little cringe, this time.
I have seen better short ads from Apple, in the past.
Just "a little" cringe??? Without sound, it could be an ad for a horror movie.
Score: 17 Votes (Like | Disagree)
Porco Avatar
20 months ago
So what I’m getting from those ads is that Apple Intelligence is primarily a new way to deceive, distract and lie to other people.

It’s like a meta-commentary on advertising itself. Genius?
Score: 15 Votes (Like | Disagree)
Related Apple News: Ipad 12 | Wwdc | South Africa | Ipad | Foldable Iphone