Apple Store Taken Down Ahead of WWDC Keynote With iOS 18 and More
Apple has taken down its online store ahead of its WWDC 2024 keynote at 10 a.m. Pacific Time today. This is a common marketing tactic for the company.
During the keynote, Apple is expected to unveil major software updates across its platforms, including iOS 18, iPadOS 18, macOS 15, watchOS 11, tvOS 18, visionOS 2, and more. Apple's online store going down ahead of events often means new hardware will be announced too, but we will simply have to wait and see if that is the case.
Three possibilities for the store being down could include a minor product release like AirPods Max with a USB-C port, international availability of the Apple Vision Pro headset, or preparations for Apple's annual "Back to School" promotion for students. Alternatively, maybe Apple just took down the store to create additional hype.
In any case, we'll find out in a matter of minutes!
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
