Apple could soon launch its annual Back to School promotion for university students in the United States and Canada, based on ads that have been popping up on social networks.
On Instagram, Apple is promoting Macs to college and university students. The ad in question depicts a Back to School image with the following text: "Buy Mac for university or college with education savings. Plus get a gift card for up to $200." The screenshot of the ad is from a Canadian user, and that price point suggests we will see the same $150 discount in the United States that Apple provided last year.
Clicking on the ad redirects to Apple's education website, but there is as of yet no mention of the back to school sale. Last year's back to school sale began on Tuesday, June 4, but Bloomberg's Mark Gurman said in his latest Power On newsletter that the 2024 sale will not begin until later in the month.
Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad. Last year, Apple offered U.S. students up to $150 when purchasing a Mac and up to $100 when purchasing an iPad.
Friday October 31, 2025 1:40 pm PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Friday October 31, 2025 7:32 am PDT by Joe Rossignol
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Thursday October 30, 2025 4:42 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
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Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker.
The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy.
The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Wednesday October 29, 2025 7:13 am PDT by Tim Hardwick
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.
The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
Before someone says it's too soon, past start dates for their back-to-school promo
2023 = June 5 2022 = June 24 2021 = June 17 2020 = June 15 2019 = July 9 2018 = July 12 2017 = July 12 2016 = June 2 2015 = July 23 2014 = July 1 2013 = July 2 2012 = June 11 2011 = June 16 2010 = May 25 2009 = May 27 2008 = June 3 2007 = June 5
Clicking on the ad redirects to Apple's education website, but there is as of yet no mention of the back to school sale. Last year's back to school sale began on Tuesday, June 4...
Last year, June 4 fell on a Sunday. Tueday was June 6.
Back-to-school 2023 promo started on Monday, June 5, 2023 ('https://forums.macrumors.com/threads/wwdc-2023-recap-everything-apple-announced-today.2391760/page-2?post=32220441#post-32220441').
Besides today, the last time June 4 fell on a Tuesday was in 2019.
Floridians: This might be usable in conjunction with Florida's tax-free back to school sales tax holiday. https://floridarevenue.com/backtoschool/ . Computers and tablets up to $1500 are covered, so that's an additional 6% or more (7.5% for me) off the price depending on where you live and what you buy. It runs July 29 through August 11, and Apple's back to school promotion will probably overlap it on both ends.
