Apple's Fifth Avenue Store Vision Pro Installation Is Shaping Up to Be a Spectacle
Apple is putting the final retail preparations in place for the U.S. launch of its Apple Vision Pro headset on Friday, with dedicated areas in flagship retail stores where customers can test out the device. But Apple's Fifth Avenue retail store in New York appears to be getting special treatment, with a giant replica Vision Pro headset being constructed within the glass cube.
Photos shared by 9to5Mac show scaffolding in front of the glowing Apple logo in the giant skylight above the centerpiece stairway down to the store, where a window display is being erected in the distinctive shape of the Vision Pro goggles.
It's unclear whether the display is unique to "The Cube" or is set to appear in other retail stores around the country, but Apple is certainly hoping to make a splash at possibly Apple's most high-profile U.S. store, and the promotional installation is sure to catch the eyes of passersby and further rouse queueing customers in case they weren't excited enough already.
Steve Jobs originally hired firm Bohlin Cywinski Jackson to help with the design of Apple's iconic Fifth Avenue store. He and Peter Bohlin worked closely to create the centerpiece stairway made entirely of glass, the material that would become Apple's signature architectural statement in its flagship stores. The Cube boasted 50,000 visitors a week in its first year, and by 2010 grossed more per square foot than any store in the world.
Apple plans to limit sales of the Vision Pro to customers in the United States to start with, before expanding availability to other countries later in the year. The Vision Pro starts at $3,500, and online pre-orders ship to customers on launch day, February 2.
Popular Stories
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas.
The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.
The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
