Apple's iron-clad grasp on the top spot of Fortune's "World's Most Admired Companies" shows no signs of weakening, with the tech giant finishing ahead of the 300+ pack for the 17th consecutive year.
Apple was placed above Microsoft in second place, followed by Amazon in third. All three companies have rounded out the top three for the fifth year in a row. Notably, Nvidia, whose GPU chips are powering servers for generative AI around the world, soared to its highest-ever ranking at number 10.
Fortune ranks companies through a collection of "key attributes of reputation," such as innovation, quality of management, social responsibility, use of corporate assets, financial soundness, quality of products and services, and global competitiveness. Apple topped the list in every category.
As it has in the past, Fortune collaborated with partner Korn Ferry on its survey of corporate reputations.
To select our 50 All-Stars, Korn Ferry asked 3,720 executives, directors, and securities analysts who had responded to the industry surveys to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year’s surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.
To see the full ranking of the World's Most Admired Companies, visit Fortune's website.
