Apple 'Carefully Orchestrating' Vision Pro Reviews With Multiple Meetings

Tuesday January 9, 2024 9:45 am PST by Juli Clover

Apple has a detailed plan for Apple Vision Pro reviews, according to Bloomberg's Mark Gurman. YouTubers and members of the media selected for reviews will meet with Apple on January 16 for a hands-on experience, with a follow-up meeting to take place on January 23 to go over the device's features a second time.

Apple Vision Pro with battery Feature Blue Magenta
Reviews are set to be published at the end of January, which is just ahead of when Apple plans to launch the Vision Pro.

It is no surprise that Apple plans to have a firm hold on the review process and the experience that reviewers undergo, as it has kept headsets provided to developers similarly locked down.

Apple plans to begin accepting pre-orders for the Vision Pro on Friday, January 19, ahead of when reviews are published. The Vision Pro will then launch on Friday, February 2, with Apple planning to provide in-store demonstrations starting on that day.

Related Roundup: Apple Vision Pro

Buyer's Guide: Vision Pro (Buy Now)

Related Forum: Apple Vision Pro

Popular Stories

General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Second watchOS 26.5, tvOS 26.5 and visionOS 26.5 Betas

Monday April 13, 2026 10:06 am PDT by Juli Clover

Apple today provided developers with the second betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes two weeks after Apple released the first betas for each platform. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word ...

• 4 comments

Apple Vision Pro with battery Feature Blue Magenta

New Book Details Vision Pro's Troubled Launch in Apple Stores

Tuesday April 7, 2026 5:57 am PDT by Hartley Charlton

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce directly contributed to the disappointing launch of the Apple Vision Pro in early 2024 (via WIRED). The book, Mutiny: The Rise and Revolt of the College-Educated Working Class, draws on interviews with Apple Store employees to document how staffing cuts, reduced training, ...

• 134 comments

Valve's Steam Link App Is Coming to Apple Vision Pro

Monday April 13, 2026 6:14 am PDT by Tim Hardwick

Valve's Steam Link app, which is designed to let you stream games from your main gaming computer to another device, is coming to Apple Vision Pro. The upcoming app for visionOS means users will be able to wirelessly stream games from Steam running on their Mac or PC to their Vision Pro headset, assuming the devices are on the same local network. Prior to its official release, Valve is...

• 23 comments

Top Rated Comments

HobeSoundDarryl

30 months ago

So, as usual, you can't get any objective "reviews" from the initial "friends of Apple" batch of "reviewers." In other words, the first ones will only be an extension of Apple Marketing. Real reviews will be posted after these are "in the wild" when people doing the reviewing do not have to bend their real opinions to please Apple (so that Apple will invite them early again for future launches of products... so that "reviewers" can get that huge burst of eyeballs that pays them money in the YouTube ad model).

I lean pretty positive on this product based on what I know about it but these "reviews" won't do anything for me. I'd rather hear objectivity than ad-money-fueled subjectivity. Share the good and bad so that consumers can make their best decisions.

Of course, one can't blame Apple for pulling out every possible marketing stop. This particular part of it all though does nothing for me... but may influence millions who don't know any better.

Score: 54 Votes (Like | Disagree)

dcingie

30 months ago

Never have I seen Apple so insecure about a product they’ve released. Between the strict control over reviews, the quiet non-launch, I’m thinking this will be a bigger flop than the original HomePod.

Score: 35 Votes (Like | Disagree)