Apple Could Acquire Peloton This Year, Fund Manager Forecast Suggests
Apple will likely acquire the fitness company Peloton this year, a new hedge fund manager forecast claims.
Deepwater Asset Management's annual forecast for 2024 (via Connect the Watts) says that Apple is likely to acquire Peloton sometime this year. The move would help Apple bolster its Fitness+ subscription service, adding workout equipment to compliment the Apple Watch and its existing activity tracking software. Absorbing Peloton's subscriber base of three-million users would ostensibly add about $1.7 billion to Apple's subscription revenue and line up with its continued investment in health and wellness, the company claims.
In 2022, Apple was repeatedly floated as a potential buyer of Peloton amid financial difficulties and threats to its business model, but the company's prospects have since improved somewhat and Deepwater Asset Management's new forecast is the first serious mention of the possibility in some time. Major questions remain about why Apple would want to take responsibility for Peloton's fragile business model and not simply focus on growing Fitness+, but anything is possible.
Deepwater Asset Management also believes that Apple will bring generative AI to Siri this year, introducing the revamped assistant at WWDC. The hedge fund manager is also not expecting Apple to announce any additional Vision Pro products this year.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
