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Apple Surveys Devs With Vision Pro About Digital 'Persona'

While the Apple Vision Pro headset is not launching until early 2024, some developers have access to the device in order to develop visionOS apps. Through Feedback Assistant, Apple is collecting opinions on the Vision Pro "Persona" that is created for each person for use with FaceTime.

apple vision pro facetime
The Persona is a digital representation of the user, with Apple using the headset's cameras to recreate the face and hands. While the ‌FaceTime‌ call is ongoing, the Persona is able to make the same facial expressions and hand movements as the user, so that ‌FaceTime‌ calls feel more like a person-to-person interaction.

vision pro headset survey
There is likely some degree of uncanny valley with this experience, so it is no surprise that it is a feature that Apple is working to refine. Apple is asking developers a number of questions about the Persona experience.

  • How do you feel about your Persona?
  • To what extent do you feel this Persona represents your appearance?
  • To what extent do you feel your Persona responds to your facial expressions?
  • What do you like most about your Persona?
  • What do you like least about your Persona?
  • What do you like/not like about this Persona?

Respondents are given multiple choice answers for most of the questions, with the last one being an open feedback form. For the "How do you feel about your Persona?" question, for example, responses include "Very Happy - I'm excited to use it," "Happy - I would be okay using it," "Unhappy - I would be hesitant to use it," and "Very Unhappy - I would never use it."


Apple does not plan to release the Vision Pro headset until early 2024, so it still has several months of software refining and hardware tweaking to do before the device needs to be mass produced in order to sell.

The headset will be priced at $3,500 when it launches, and it will first be available in the United States before expanding to other countries.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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Top Rated Comments

jonnysods Avatar
35 months ago
Will be so creepy to see a generated version of my face. Hopefully it makes it a little nicer looking than the one I have now.
Score: 15 Votes (Like | Disagree)
Chuckeee Avatar
35 months ago
Oh please please please let there be a clipie

Attachment Image
Score: 10 Votes (Like | Disagree)
macguru212 Avatar
35 months ago
I'd like customizable Personas, preferably clown-themed: Pennywise for calling the kids, Bozo for business associates, and Weary Willie for close friends.
Score: 10 Votes (Like | Disagree)
bradman83 Avatar
35 months ago
The Uncanny Valley is a real thing, and teams of digital artists spending hours doing 3D work have an enormously hard time making true-to-life CGI people that don't freak us out. I'm curious to see how Apple pulls this off in real-time practice.
Score: 10 Votes (Like | Disagree)
35 months ago
I will be surprised if there aren’t VR versions of Memojis.
Score: 9 Votes (Like | Disagree)
35 months ago
these are going to bomb so hard

oh you thought meta was stupid going all in with VR...
Score: 7 Votes (Like | Disagree)
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