iPhone 15 Pro Models Again Rumored to See $100 Price Increase
The iPhone 15 Pro and iPhone 15 Pro Max will be priced at $1,099 and $1,199 in a $100 price increase over the current models, according to Wedbush analyst Dan Ives.
In an investor note seen by MacRumors, Ives becomes the latest analyst to emphasize the expected price rises for Apple's Pro iPhone models, which have been widely reported in recent months. He also reinforced previous reports that the iPhone 15 and 15 Plus will maintain the same pricing as the current models.
Ives believes there will be considerable promotional activities and discounts from U.S. carriers in the coming months. Such initiatives are likely to further drive sales for the iPhone 15, offsetting potential resistance from the price increment. He also highlighted that 25 percent of Apple's 1.2 billion user base has not upgraded their devices in over four years. This apparently indicates a significant pent-up demand that could lead to what Ives terms a "mini super cycle."
Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the iPhone 15 Pro and the iPhone 15 Pro Max. Analyst Jeff Pu has also said that the iPhone 15 Pro models could be more expensive than the iPhone 14 Pro models. Most recently, DigiTimes' Luke Lin noted the impending "major price hike" for Apple's upcoming Pro iPhone models. The entire iPhone 15 lineup is due to be unveiled at Apple's "Wonderlust" event on Tuesday, September 12.
Popular Stories
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker.
The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy.
The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.
The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
