Apple's iPhone 15 Event Page Goes Live, Features Animation Instead of AR Easter Egg - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's iPhone 15 Event Page Goes Live, Features Animation Instead of AR Easter Egg

Following the announcement of an upcoming September 12 iPhone-centric event, Apple has made its Events page live with details on timing, how to watch, and more. The Apple Event page is updated ahead of every event, and typically features an interactive augmented reality easter egg viewable on iOS devices, but Apple did not create one this time around.

apple 2023 event
Rather than an AR experience, the Events page features an animated Apple logo made from grains of a metallic material. The grains float off into the distance continually, for a swirling effect. It has not gone unnoticed that the Apple logo is a metallic gray and blue shade, which happen to be two of the colors rumored for the upcoming iPhone 15 Pro and iPhone 15 Pro Max.

The two higher-end iPhone models will feature a titanium frame instead of a stainless steel frame, with a brushed titanium finish that will look different than the shiny stainless steel. Color options are said to include a titanium gray shade (similar to the color of the Apple Watch Ultra), a blue gray color, a black shade, and a lighter silver shade.

Apple's tagline for the event is "Wonderlust," a play on the word wanderlust.

The September 12 event will take place at 10:00 a.m. Pacific Time. There will be an in-person component for some YouTubers and members of the media, but the majority of people will watch online through the Apple Events page in any browser, on YouTube, or through the Apple TV app on compatible devices. The event is prerecorded, similar to last year's event.


For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account. We'll cover the event live, and we'll also have in-depth coverage of the announcements in the following days.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...
Apple Logo Sketch Feature

Apple Has Now Unveiled Eight New Products This Month

Tuesday March 17, 2026 9:25 am PDT by
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week. iPhone 17e features the same overall design as the iPhone...

Top Rated Comments

34 months ago
The grain symbolizes the disintegration of the lightning port, and if you look closely, there's a C somewhere foreshadowing the announcement of finally using USB C
Score: 17 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
34 months ago
Apple nailed it! Hands down! Exciting times ahead!!!

I just love the animation and the music in the background. Only Apple can pull it off. So powerful! 💥



Attachment Image
Score: 15 Votes (Like | Disagree)
sherwinzadeh Avatar
34 months ago
Reminds me of the animated murals in Foundation.
Score: 12 Votes (Like | Disagree)
McWetty Avatar
34 months ago
I no longer get hyped about Apple events since they are pre-recorded infomercials now; but I am looking forward to playing the “which rumors were true” game. Props to the animator that made that blue apple logo. Super cool graphic.
Score: 12 Votes (Like | Disagree)
Agent007 Avatar
34 months ago
I think the dust is a reference to DMLS (Direct Metal Laser Sintering) i.e. “metal 3D printing”.
Score: 11 Votes (Like | Disagree)
34 months ago
Seems odd to omit an AR Easter egg since the Vision Pro will be a thing soon.
Score: 10 Votes (Like | Disagree)
Related Apple News: Education | Travel | Motoring | News | Technology