Apple Vision Pro Priced Starting at $3499, Will Launch in Early 2024 in the U.S. - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Vision Pro Priced Starting at $3499, Will Launch in Early 2024 in the U.S.

Apple today introduced the long-awaited AR/VR headset that it has had in development for the last several years, and as rumors suggested, it is expensive. The Vision Pro is priced starting at $3,499.

vision pro headset 1
Given the high price point, there appears to be a single model, with no color options or accessories for the device, despite rumors. There could, however, be different storage options as Apple did mention a starting price.

The headset will not be launching in 2023, with Apple instead planning to debut it in early 2024. When it launches, it will be available solely in the United States, though it will expand to other countries later on in 2024.

Demonstrations will be available at Apple retail locations closer to the device's launch date.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

sniffies Avatar
37 months ago
Albeit expensive, this is not just an AR/VR device, it's a brand new computer with a brand new experience. Heck, it can even be your own private movie theater inside your tiny NYC apartment, whose rent is past due because you spent the last $3500 on Vision Pro. Truly groundbreaking.
Score: 72 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
37 months ago
Anyone else find it ironic that they advertise an iPad health feature which measures the device-to-eye distance, yet their groundbreaking new product has 4K displays an inch away from your eyeballs? :confused:
Score: 46 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
37 months ago

I love it but it's too expensive! Outrageous. $3,500 without tax is alot of money.
2 hours of battery life with a battery pack. Only Apple can get away with this in 2023.

Score: 34 Votes (Like | Disagree)
vegetassj4 Avatar
37 months ago
I'm waiting on the Vison Pro Max, like they do with the iPhones:



Attachment Image

Attachment Image
Score: 33 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
37 months ago
I love it but it's too expensive! Outrageous. $3,500 without tax is alot of money.

Score: 32 Votes (Like | Disagree)
37 months ago
It’s a 1.0. Let’s see how this works over time. Apple is clearly aiming high with this.
Score: 30 Votes (Like | Disagree)
Related Apple News: Business | Politics | Ipad | Mac | Mac