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Blackmagic Debuts $29K+ URSA Cine Immersive 100G for Vision Pro

Blackmagic has announced a new version of its URSA Cine Immersive camera, the first commercial camera system designed to capture 3D content for the Vision Pro.

blackmagic vision pro
The URSA Cine Immersive 100G adds 100G Ethernet to the original camera to deliver the bandwidth needed to output live immersive video for the first time.

Blackmagic Design also announced the Blackmagic URSA Cine Live Encoder, a live processor module ($1,645) that compresses live immersive video into Apple ProRes for output as SMPTE-2110-22 IP video, allowing users to combine the stereo, high frame rate image streams into a single 100G Ethernet connection.

However, the capability is costly – Blackmagic is asking $29,145 for the device, which will be available in Q3 2026. The original Blackmagic URSA Cine Immersive remains available on the Blackmagic website for $27,495, down from the $30,000 price tag it carried when it was first unveiled in 2024.

Both cameras have a custom stereoscopic 3D lens system with dual 8K sensors, and can capture a 180-degree field of view with spatial audio support at up to 90 frames per second. Captured content features an 8,160 x 7,200 resolution per eye, and there are 16 stops of dynamic range for detail and color accuracy in every frame.

Dual 5-inch HDR touchscreens are also included, along with an external color status LCD screen. There are several other connectivity options aside from Ethernet, including 12G-SDI out, USB-C, and XLR audio ports, plus an 8-pin Lemo connector for power.

Blackmagic URSA Cine Immersive 100G Left
Blackmagic says URSA Cine Immersive has been used on a number of high-profile immersive productions, including MotoGP: Tour De Force, Debut at the BBC Proms, an upcoming documentary featuring Real Madrid, and NASA's recent Artemis II launch.

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Top Rated Comments

ApostolisApo Avatar
1 day ago at 03:45 am
contrary to the usual jokes about Vision Pro, thousands of users buy Vision Pro every day and consume content on it. Yeah I know, nothing compared to iPhones, but there is a market for VR/3D content and it is growing every day.
Score: 25 Votes (Like | Disagree)
caliguy Avatar
1 day ago at 03:51 am

contrary to the usual jokes about Vision Pro, thousands of users buy Vision Pro every day and consume content on it. Yeah I know, nothing compared to iPhones, but there is a market for VR/3D content and it is growing every day.


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Score: 17 Votes (Like | Disagree)
22 hours ago at 05:26 am
As a Vision Pro owner, I say bring on all of the content for these devices. Content is king! It will build the market. I envision Apple using these to make more content for Apple TV plus, as a start.
Score: 12 Votes (Like | Disagree)
CalMin Avatar
1 day ago at 03:48 am
I think I'll wait for Black Friday. :)

Jokes aside - if this is as a capable as it looks, I'm excited to see what filmmakers will be able to do with this. While out of reach of most consumers, this is cost effective enough for those with even a modest production budget to make use of it.
Score: 12 Votes (Like | Disagree)
1 day ago at 03:44 am
AAA movies, Streaming apps, more games and a lower price and AVP has a future.
Score: 10 Votes (Like | Disagree)
21 hours ago at 06:03 am

This is just an illustration of how out of sync the Apple infrastructure has become with the AR/VR Glasses space that is happening in the rest of the tech world. Vision Pro is a hobby, not a product, while many companies in China are developing fantastic useable products with real use cases - even Meta's very trailing edge product is more in step with the rest of the world than Apple. The lack of Apple Glasses could be the thing that finally gets people to drop the iPhone to be able to use these products.
Um...you mean the same Meta that spent $80B on the metaverse? Oh, but NOW they are in sync!?! I think I'll wait for the final verdict on that one.

Apple can (and should) play the long game here and it is ENCOURAGING that one of the world's largest companies is pursuing and supporting niche technologies. There is a virtuous cycle of hardware (both Apple computers and Blackmagic/Canon cameras) and content...eventually creating enough content to drive the demand of Apple VR...which can and should revolutionize education and travel, not just entertainment.

Is this niche? Yes - at least for the foreseeable future. Which is why Apple released AVP before their suppliers even had the capacity to build more than a few hundred thousand units a year.

Folks - Quicktime was a niche technology for a very long time. But while nobody (I'm using that term loosely, so relax) remembers Windows Media Player or Real Player, the investments that Apple made in Quicktime have paid handsome dividends in the long run.

In summary, I applaud both Apple and Blackmagic here.
Score: 9 Votes (Like | Disagree)
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